Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreThe Age Of Hoarding Information Is Over: Mobile Access to Content Is Critical
Enabling a growing mobile workforce and facilitating accessibility to media and data is surging in importance. With the mobilization of content, come the related challenges of how to organize, optimize and digitize the content that your teams need. Thankfully organizations are making huge strides in incorporating enterprise mobility into core business processes such as sales and marketing, and tearing
Continue Reading...Has BYOD Killed IT?
Quick answer: no. No, it hasn’t. But it is definitely is causing a shift in the main focus of the IT department. Before BYOD, the IT department was able to handle the choice and distribution of technology for an office. Everything was standardized, allowing for employee transitions and more importantly data security to be more
Continue Reading...Innovation Lies In the Mobile Application, Not the Device
Mediafly’s marketing staff recently attended a thought leadership panel discussion that featured experts from Bell Labs, US Cellular, Accenture and others. The objective of the discussion was to explore the future of mobility and determine whether the ‘mobile revolution’ is coming to an end. Everyone in the room was eager to understand if innovation in
Continue Reading...Mobile Technology: Where It’s Been & Where It’s Going
As of 2012, an estimated 1 billion smartphones have been activated, which is equal to approximately 15% of the entire world’s population. But where did all of this come from? How did we go from brick phone to smartphone? This blog post will cover a brief timeline of how mobile devices have become a key part of
Continue Reading...Is “Innovation Included” In Your Enterprise Mobile App?
When you’re constantly struggling to just keep up, it’s nearly impossible to find the time to focus on innovation or even adequately adjust to the outlier innovative changes that impact your organization. The release of iOS7 was a hard lesson for many companies using enterprise mobile apps. One off and custom designed mobile apps aimed
Continue Reading...Mobilization of Content Will Make or Break Your Sales Efforts
With the use of mobile devices dominating as the preferred content delivery mechanism –the struggle with information overload is superseded by the struggle to access what you want, when you want. When you’re consuming content for personal interests it’s one thing but in the B2B world, specifically in sales, the consequence of using outdated content is severe. It
Continue Reading...Better Late Than Never: New Industries Finally Warming Up To Mobility
The days of mobility being thought of as simply making calls on a cellphone are over. Mobility has come to mean anywhere, anytime access to information and tools that are helping us all to live more productive lives. This has been solidified for consumers with the litany of B2C apps that are now available and
Continue Reading...Enterprise Mobile Enablement: How to Kick-Off This Transformation Shift
Enterprise mobility. Mobile enablement. Enterprise-level mobile apps. These buzzwords are indicative of what Forrester calls the mobile mind shift, and for good reason. That being said, when trying to conceptualize what this shift means in your company’s ecosystem, how to integrate these concepts into your strategy and how to leverage them appropriately – it can be overwhelming. It’s very
Continue Reading...9-5 No Longer: How the Mobile Shift Is Changing Workplace Culture
The B2B mobile shift and enterprise mobility solutions are enabling both flexibility and process standardization. These benefits also mean that there is no longer a defined start and end time to the typical workday. Heck, the idea of a typical workday is anything but typical. “The punch in, punch out work environment is nearly obsolete,” says virtual service
Continue Reading...How Do You Remove The Dark Cloud Between Marketing And Sales
As I’m sure you’ve noticed, a lot more of your work is being done with the help of the cloud. You’re distributing your marketing materials through it, sales people are using it to gather information and create better presentations. Its been great…so far. As cloud based processes increase there is the possibility of this cloud
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