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The Value (R)evolution: Value-Based Sales Tools for Sales Reps

Boost Sales Reps’ Effectiveness By Moving Sales Engagements from Pitch to Purpose Buyers are frustrated, they suffer from a serious case of data overload. A recent research report from Gartner indicates just how much buyers are struggling with buyer journey friction. They spend two-thirds of their time gathering, processing, and de-conflicting information and ultimately, trying

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Categories:Blog

Why 60% of Buyers Don’t Rely on B2B Sales Reps

In 2017, Forrester predicted “The Death of a (B2B) Salesman,” boldly asserting that one million B2B salespeople would be displaced by 2020. They believed modern B2B buyers preferred self-service and digital research, and it would eliminate the need for sales reps, especially those who do not add value to the buying experience. While people will

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3 Ways to Increase CRM Adoption with Sales Enablement Technology

Combine CRM with a sales enablement platform to put your content to work According to Forrester Research, when properly integrated, CRM ROI can exceed a whopping 245%. The impact of CRM on the sales process – starting as early as the 80’s – is undeniable. Its early life as a sales force automation (SFA) tool

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Mediafly Featured in G2 Crowd’s Best Sales Enablement Software 2019 Spring Report

Mediafly was identified as a leader in G2 Crowd’s 2019 Spring Grid report for Best Sales Enablement Software, with exceptional ratings in the content management, presentations, and ease of use categories. The Grid® represents the opinions of verified solution users and rates vendors through an algorithm based on data sourced from product reviews and aggregated

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How Mediafly Built an Award-Winning Startup Culture

Mediafly is thrilled to once again be recognized by Crain’s Chicago Business as one of the 2019 Best Places to Work in Chicago, ranking #21 overall and #12 in small business. It is truly amazing to see how our hard work and dedication towards creating and maintaining a unique and scalable culture has put us

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Categories:Blog

Value-Based Selling: How to Increase Sales and Differentiate Yourself with the CLOSE Sales Methodology

When it comes to closing deals with today’s empowered, frugal buyers, there’s more to the story. As sellers work to optimize interactions with customers and prospects at later stages in the buying process, the traditional, solution-focused pitch rarely lands on a captive audience. Closing deals today means telling the buyer’s story – one that features

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Augmented Reality Benefits in Sales Enablement Technology

The term “Augmented Reality” (AR) technology may sound straight out of a science fiction novel, but it is becoming increasingly important for B2B sales organizations looking to evolve their sales methodologies. Now more than ever, B2B buyers are highly sophisticated, have a multitude of information about competitive offerings at their fingertips, and are dissatisfied with

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3 Content Management System Issues You Need to Address to Boost Customer Engagement

When it comes to utilizing sales tools in an increasingly digital-first landscape of changed, more empowered buyers, the whole is greater than the sum of its parts. While CRM or CMS (content management systems) enable sellers to tackle day-to-day tasks efficiently, they don’t inhabit the larger definition of “sales enablement.” Mediafly defines sales enablement as

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Categories:Blog

International Women’s Day: Supporting Our Customers’ Efforts to Advance Women’s Health

Established in 1911 and celebrated annually on March 8th, International Women’s Day provides a time to reflect upon and celebrate the many contributions women make to business, society, tech, politics, and more. At Mediafly, we enjoy participating in International Women’s Day by shining a spotlight on our female colleagues’ accomplishments and experiences. To celebrate IWD

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