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How Value-Selling Tools Helped a Leading Tech Company Boost Annual Revenue By $120 Million

For many companies, experiencing 50% growth year-on-year is a dream. For San Francisco-based Splunk, it was a reality. With customers in more than 100 countries using its software to deepen business and customer understanding, mitigate cybersecurity risk, prevent fraud, improve service performance, and reduce costs, the leading provider of real-time operational intelligence technology was riding

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Mediafly Cares Update: Giving Back in 2019

At Mediafly, we are proud that many of our colleagues (affectionately known as “Flyers”) spend time outside of work volunteering in their local communities. To build upon these efforts, we launched Mediafly Cares, an employee-led philanthropy dedicated to improving the world around us, in 2018. Using Flyers’ feedback to shape our mission, Mediafly Cares initiatives

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How to Achieve Sales Targets: The sales story you should be telling to ignite change (and the tools to make it happen)

Today’s uber-connected buyer might seem to be holding all of the cards, but perception isn’t reality. While buyers are empowered to navigate most of the journey without a sales presence, they often get lost. The complex purchasing journey brings more of everything – information about your competitors, messaging, leverage and solution options. It also brings

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Why Digital Sales Transformation Is Not Optional

Act now or risk being left behind. Today, more deals are being lost to a commitment to the status quo than to competitors. Moving towards digital sales transformation is non-negotiable if you wish to remain competitive and ultimately, to stay alive. It’s like merging onto a highway in a horse-drawn carriage. Not only do you

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Top 5 Benefits of AI-Powered Sales Enablement

A new InsideSales study revealed that 25% of respondents said the biggest obstacle to using AI at work is that they don’t understand it. You don’t have to be a tech expert to associate artificial intelligence (AI) with tasks made easier. AI has undeniably achieved mainstream awareness; on an almost daily basis, we engage with

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Mediafly (Literally) Wrote the Book on Value-Based Selling

It seems counterintuitive. Buying is unarguably easier and faster now – often even without tangible currency, but simply a thumbprint. We move through our day expecting to press a button and receive what we purchased in mere moments. Yet, if everyday consumer purchases require nothing more than a functioning thumb, why is the B2B buying

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How Sales Enablement Helps Overcome the Top 3 CPG Sales Challenges (with proof it works!)

The Consumer Packaged Goods (CPG) industry has grown increasingly crowded and competitive. Meanwhile, transactional selling and brand loyalty are on the decline. So how do you ensure your CPG sellers differentiate themselves and products to engage buyers and compete with the competition? In case you haven’t heard, relationship-based selling is out, and value-based selling is

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The Value (R)evolution: Value-Based Sales Tools for Sales Reps

Boost Sales Reps’ Effectiveness By Moving Sales Engagements from Pitch to Purpose Buyers are frustrated, they suffer from a serious case of data overload. A recent research report from Gartner indicates just how much buyers are struggling with buyer journey friction. They spend two-thirds of their time gathering, processing, and de-conflicting information and ultimately, trying

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