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3 Content Management System Issues You Need to Address to Boost Customer Engagement

When it comes to utilizing sales tools in an increasingly digital-first landscape of changed, more empowered buyers, the whole is greater than the sum of its parts. While CRM or CMS (content management systems) enable sellers to tackle day-to-day tasks efficiently, they don’t inhabit the larger definition of “sales enablement.” Mediafly defines sales enablement as

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Categories:Blog

International Women’s Day: Supporting Our Customers’ Efforts to Advance Women’s Health

Established in 1911 and celebrated annually on March 8th, International Women’s Day provides a time to reflect upon and celebrate the many contributions women make to business, society, tech, politics, and more. At Mediafly, we enjoy participating in International Women’s Day by shining a spotlight on our female colleagues’ accomplishments and experiences. To celebrate IWD

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Top 7 Behaviors of Successful Women in Tech

Inspired by the 2019 “Balance for Better” campaign for International Women’s Day, I set out to understand the behaviors women in technology attribute to their success. I surveyed women in various roles at technology companies. They were asked to select statements that most closely resonate with their own personal habits that they feel contribute to

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Top 3 Challenges for Sales Enablement Professionals

Tad Travis, a Director in Gartner Research, is responsible for the CRM sales research agenda. Tad cut his teeth in pharmaceutical sales enablement before joining Salesforce, so he knows his stuff on both the demand and supply side. In a recent briefing, I asked Tad what he sees as the biggest challenges sales enablement professionals

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The Undeniable Value in Custom Sales Applications

As a child, you learn the “golden rule” is to treat others the way you want to be treated. But as an adult in the post-digital world, I’m not sure that still rings true. In an era of Netflix, Amazon, and Uber, isn’t it more important to treat people the way they want to be

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Evolve Your B2B Sales Team From Pitch to Purpose

The bad news for B2B sales cycles everywhere is that 84% of B2B buyers report that purchase decisions take longer than expected – twice as long for most. One reason for the delay is that modern B2B buyers want help accelerating the decision process and assuring decision success. Read on to learn how top-performing b2b

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Categories:Blog

How to Succeed in Sales

In recent research from Gartner Inc., the analyst firm found “information connectors” to be the most successful sales reps, increasing the likelihood of purchase ease by 40%. This new breed of seller serves as a curator or broker of information, directing customers to the tools, data, and insights they need to make informed purchase decisions.

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Mediafly Readiness: Sales Training and Coaching to Continuously Improve Confidence and Credibility

In today’s competitive marketplace, sales reps need a better way to connect and engage with buyers. With growing sales teams, high employee turnover rates, and expensive, often ineffective onboarding programs, how do you ensure you’re preparing sales reps to lead differentiating and engaging sales conversations that drive positive sales outcomes? The role of a sales

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How to Justify Your Sales Enablement Investment

So you’ve decided sales enablement is right for your company, but you’re not sure how to make it a reality. To justify your sales enablement investment, you must build a business case outlining the benefits to your organization. The business case will include identifying who the key stakeholders are, obtaining executive sponsorship and calculating the

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Categories:Blog

7 Reasons Not to Value Sell with Spreadsheets

Value selling is a sales technique used by sellers to convey the value or economic impact their product or service brings in the context of the buyer’s business. Read on for 7 Reasons Not to Value Sell with Spreadsheets from subject matter expert and Mediafly’s Chief Evangelist, Tom Pisello. Today’s digitally-savvy, economic-focused buyers require a

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