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How Sales Enablement Solves for the Changing Sales Landscape Outlined in Salesforce’s Latest Report

Salesforce is known for being a leader in CRM technology, but more recently they’ve expanded into the realm of professional research. In 2018, Salesforce Research surveyed over 2,900 global sales leaders and compiled their findings for the third edition of their “State of Sales” report. The themes captured in the report were echoed at Dreamforce,

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Increase Competitive Advantage in CPG Sales

In an already competitive and crowded industry, CPG sellers find themselves pitching to distracted buyers on busy store floors. While 68% of these buyers see little or no difference across offerings1, sellers need to find a way to differentiate themselves to grab their buyer’s attention. With almost everything they need at their fingertips, B2B buyers

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The Forrester Wave™ Sales Enablement Automation Platforms Named Mediafly a “Strong Performer” delivering a “Best-in-Class” Experience, Q3 2018

The latest Sales Enablement evaluation from Forrester cites Mediafly’s “best-in-class” experience, impressive roster of clients in CPG, food and beverage, and manufacturing sectors, and industry-specific product extensions. Mediafly is honored to be included as a “Strong Performer” in The Forrester Wave™: Sales Enablement Automation Platforms – released in Q3 2018. The report evaluates sales enablement

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Categories:Blog

Mediafly Customers Evolve at 2nd Annual Summit

It’s been a busy week for Flyers as we wrap up our 2nd Annual Mediafly Customer Summit (MCS) at Mediafly headquarters in downtown Chicago. MCS brought together customers, partners and prospective customers for a collaborative and informative event designed to inspire attendees throughout their journey to total digital sales transformation. No matter their role or

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Tackle Manufacturing Sales Challenges with Sales Enablement

Selling in a digital-first world comes with a unique set of challenges for manufacturers. In an industry that once relied heavily on relationship-based selling, manufacturing companies are quickly realizing they’re no longer able to simply “wine and dine” prospective buyers to make a sale. The stakes are changing, and buyers want more. In the age

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Top Eight Considerations for Selecting a Sales Enablement Technology

The Sales Enablement space continues to pick up speed, and for good reason. According to a Forrester Consulting study, commissioned by Mediafly, companies that implement an interactive Sales Enablement platform accelerate deal closure by up to 43% and drive company growth by up to 60%1. Planning to incorporate a Sales Enablement technology into your overall

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Adopting an Ecosystem View of Sales Technology

I’ve said it before, and I’ll say it again. “Your buyer has changed.” Touting the features and functions of your product in static sales presentations won’t help your sellers hit their quotas. Leading value-driven sales discussions that address your buyer’s challenges while demonstrating the financial impact your product or service will have on their business

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Lead Software Engineer Reflects on 10 Years at Mediafly

This month marks my ten year anniversary with Mediafly. To celebrate, I’ve taken some time to reflect on how I got to where I am today and what Mediafly means to me. It’s been a wild ride. Let’s start at the beginning. Before joining Mediafly in 2008, I was studying computer art and digital media

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Mediafly Wins MarTech Breakthrough Award: Best Content Sharing Platform

With over 2,000 nominations coming in from all over the world for this year’s MarTech Breakthrough Awards, Mediafly is thrilled to announce we’ve been selected as the winner of the “Best Content Sharing Platform” award. MarTech Breakthrough is an independent organization that recognizes the top companies, technologies, and products in the global marketing technology industry.

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Maximize Your Indirect Sales Channel for Stronger Sales Outcomes

If you’re a CPG or Manufacturing company, you’ve likely noticed your buyer has changed. They’re increasingly digital, reading about products and services online, and engaging with your sales reps later in the buying process than you’d probably like to admit. When that first human sales interaction happens, they’re expecting more than a static sales deck

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