Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreEven if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreFor decades, organizations have relied on highlighting product features and functionalities to drive sales. But as buyer expectations evolve, competition intensifies, and purse strings tighten, this approach is proving to be increasingly inadequate. Your customers are looking for solutions to their specific challenges and opportunities that bring tangible business value. This paradigm shift has led
Continue Reading...We all know B2B selling is tough … but so is B2B buying! Today’s buyers are navigating a complex landscape: larger buying committees, tighter budgets, and the mantra to “do more with less.” Because of this, buyers crave value – tangible proof of how your solution solves their specific problems and delivers a clear return
Continue Reading...We’ve officially hit a turning point in B2B buying and selling. Value selling has gained so much traction in B2B sales over recent years that G2, the largest and most trusted software marketplace, has launched a new category devoted entirely to value selling tools. The addition of this category is a testament to the growing
Continue Reading...Ready to make every rep a value seller? Today we’re making it happen. We’re talking more templates. More use cases. More opportunities to infuse value at every stage of the sales process. And the best part? It’s easy to use. From navigating technical discovery to explaining pricing, aligning outcomes and scope of work to securing
Continue Reading...G2 recently released their list of Best Software Products for 2024 and Mediafly was named one of the best Sales software platforms. There are thousands of sales tech vendors on the market right now. Out of 3,942 total products in the sales software category, and 305 that were eligible for the 2024 Best Software Awards,
Continue Reading...If there’s one constant in the world of B2B buying and selling, it’s change — which translates into massive and exciting opportunities for revenue enablement leaders and their teams. The way buyers want to buy is ever changing and sellers must adapt. Sales processes are becoming less linear. The makeup of buying committees has changed.
Continue Reading...It’s no secret that the past 2 years have been difficult for most businesses. With economic uncertainty comes stricter budgets, and customers will find any excuse not to spend money, even when the investment could benefit them or their organization. The onus has now fallen on sellers to articulate the value of their product in
Continue Reading...Over the last 12 to 18 months, shaky economic conditions have created a market fraught with hesitancy. What’s more, buyers are experiencing paralysis by analysis due to countless options and huge quantities of information. Deals are stalling at best and falling through at worst: 56% of prospective customers who initially expressed interest in making a
Continue Reading...Jump to the product tour There are a number of reasons large, global enterprises stand up value selling initiatives – it’s not just about ROI. Sales is harder than it’s ever been. Today’s buyers only spend 5% of their time with your seller, and are already 70% through their buying research when they start talking
Continue Reading...The Pandemic delivered a big shift in the B2B buying process and things are not changing anytime soon. Senior executives have become more directly involved in making purchasing decisions for their organizations. A study from Demand Gen Report not too long ago showed C-Suiters participating nearly 2x as much as they did before the pandemic. The current economic
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