Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreFeatured
Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read more
Combatting the Forgetting Curve: 3 Ways to Ensure Your SKO Doesn’t Go to Waste
It’s SKO season: time for revenue teams and their leaders to get together and map out goals and strategies for the year ahead. There’s no doubt that SKO is an exciting period for everyone involved, but the sad reality is that the excitement doesn’t always carry forward into the rest of the year. Far too
Continue Reading...
Strategies for a Successful SKO for 2024
Sales kickoff (SKO) sets the stage for shaping the sales trajectory in the upcoming year. It’s also likely the largest single investment you’ll make in your sales team for the next 12 months. I conducted some research that showed more than 60% of organizations allocate a minimum of $1k per person for their sales kickoff
Continue Reading...
Conversation Intelligence: A Crucial Tool for Sales Managers
As a sales manager, it’s tough to maintain consistent performance among your entire team. When you’re split in a million different directions, making time to listen to critical conversations between reps and prospects can seem like a luxury. Forrester found that sales managers only spend 14% of their time on coaching activities. However, monitoring your
Continue Reading...
Anatomy of a Perfect Sales Conversation: There is No One-Size-Fits-All
Today, there are thousands of people claiming they’ve cracked the code to consistently have the perfect sales conversation. Here’s the thing, there is no silver bullet to create the perfect sales conversation in every situation, because every situation is different, and requires a different approach. There are countless myths out there including: “Salespeople should listen
Continue Reading...
Sales Game Film: How Conversation Intelligence Transforms Seller Performance
In the book 1984, author George Orwell paints a bleak picture of a dystopian future where people conform because “Big Brother” is always watching them. Big Brother has become a symbol of government oppression and executive leadership gone bad. In business, it’s also become associated with conversation intelligence (CI) tools. In my experience selling CI,
Continue Reading...