Resources: Guides and market research

Gartner® Market Guide for Revenue Enablement Platforms Mediafly Recognized in Gartner Market Guide for Revenue Enablement Platforms Download the report Revenue enablement platforms are here to stay. These platforms have expanded beyond sales enablement to include key functionalities for delivering content, learning, and coaching to revenue-generating roles.This comprehensive Gartner Market Guide is essential for understanding…

Expectations have never been higher for sellers to stand out amongst competition and actively engage buyers. They have to be on-demand experts about your company, business objectives, and products — and most importantly, the value they offer potential customers. Enter sales enablement: the solution for equipping reps to thrive. Discover how sales enablement transforms reps…

Tired of missing sales targets? Want to empower your reps to close more deals and drive revenue growth? Sales enablement is the key to unlocking your sales team’s true potential. In this comprehensive guide, you’ll discover everything you need to know about sales enablement and learn how to introduce this strategic function in your organization.…

Are you struggling to scale your value program? Do you want to turn every seller into a value seller?  Then you’ve come to the right place. We sat down with dozens of value program leaders and compiled their guidance on exactly how to scale your value selling program. Download this guide to learn:

Introduction Let’s not sugarcoat it — B2B sales is hard right now. Buyer preferences are shifting, and sellers must adapt quickly or risk being left behind in a rapidly evolving market. As buyers take greater control of their purchasing journeys and sellers find themselves with diminishing facetime, the sales process has become increasingly complex and…

Introduction Marketing leaders find themselves at the forefront of a transformative era in B2B buying and selling. The landscape is evolving at an unprecedented pace, presenting monumental challenges — and opportunities. Buyers scrutinize every aspect of a potential purchase, demanding a seamless and personalized experience similar to that of B2C. And with buyers spending less…

Introduction Enablement professionals find themselves at a pivotal crossroads amid the rapidly evolving landscape of B2B buying and selling. The challenges are stark and the stakes are high — and selling has never been harder. Risk-averse buyers scrutinize every aspect of a potential purchase, searching for any reason to stall the process or walk away.…

Ebook: How CPG Brands Can Win in a New Era of B2B Sales Download the guide Download the Guide Today’s CPG companies are navigating economic uncertainties and cutthroat competition. With buyers plagued by information overload, sellers must cut through the noise to capture ever-shrinking buyer attention.In this ebook, we uncover 3 strategies CPG brands can…

How Spreadsheets Can Undermine Your Value Selling StrategyDownload the guideDemo the platform In today’s economic landscape, adopting a value-based selling strategy isn’t merely an option; it’s a prerequisite for success. This strategic approach isn’t just about meeting annual targets; it’s the key to unleashing substantial incremental revenue. Although the complexities of value selling can be…

2023 ResearchState of Revenue EnablementUncover the top challenges and opportunities facing revenue and enablement teams in our just released 2023 State of Revenue Enablement. Learn what top performing teams are doing differently to guide your 2024 strategy and beyond.Get the report Major report findings Content management challenges Sellers are spending too much time manually personalizing…

Implementing a sales content management tool in 5 stepsDownload the guideDemo the platform How to onboard your new sales content management tool in 5 steps. Skip the growing pains and sail right into a successful implementation. Who stands to benefit from sales content management software? Which questions should you be asking during the platform vetting…

101 Ways to get more from your conversation intelligence Today’s buyers spend only 5% of their time with sellers. Is your team maximizing every second available? If you’re simply using conversation intelligence to onboard reps or fill commute time, you’re leaving valuable benefits — and likely dollars — on the table. After listening to more…

A Sales Leader’s Guide to Sales Enablement in 2023Download the guideDemo the platform Everything you need to know about improving sales rep efficiency and doing more with less. Improve sales process adoption and rep productivity with the Sales Leader’s Guide to Sales Enablement. What is sales enablement (and why should it be a priority)? How…

Introduction Picture this: You’re a chef trying to convince a picky eater friend to try a new dish. You can’t just list the ingredients and hope for the best (“There are peas in this? Yuck!). It won’t work.  Put simply, you need to describe how each bite will delight their taste buds and satisfy their…

6 steps to salescoaching success Use Conversation Intelligence to win more deals. Download the Sales Coaching Checklist to learn: How to get more ROI out of Conversation Intelligence How to create a great sales coaching program The proven formula for more effective manager-rep 1:1s Customers who use Mediafly Coach360 experience:Faster time to productivity Coach360 Coach…

Checklist: How to conduct a sales tech audit How many tools are in your tech stack? Download the checklist to: Learn how to conduct a revenue tech stack audit Identify inefficiencies, redundancies, and untapped potential in your current stack Use your findings to improve productivity, maximize ROI and drive more value for your organization Download…

The ultimate guide to salestech stack consolidation Reduce your sales tech spend by 30% or more. Download this guide to find how to: Conduct a sales tech audit Spot redundancy, inefficiency or untapped potential in your existing tech stack Improve adoption, productivity and execution across all commercial teams Download the guide “Bulletproof technology to lift…

The ultimate salescoaching playbook Download the guide to: Effectively coach your sellers to success in any economy Lead the ideal coaching session Create a coaching culture for lasting impact Customers who use Mediafly Coach360 experience:Faster time to productivity Coach360 See what’s possible Experience up to a 66% lift in revenue Bulletproof technology to lift your…

Checklist: Boost your win ratein 6 easy steps Are you losing deals to competitors, or even worse, no decision? Improve your win rate with a value-based sales approach. Get the checklist to: Unlock the 6 easy steps to adopt a value-selling approach Learn what critical content B2B buyers need to make a purchase decision See…

CRM in a Hybrid Selling Environment: How to Increase Adoption to Maximize Your Sales EffectivenessThis report highlights activities that enable sales teams to maximize CRM adoption while achieving sales effectiveness.Savvy users of CRM with high levels of sales productivity enjoy:20.7x greater annual increase in customer lifetime value8.1% annual increase in employee engagement rates3.9% annual increase…

New Age of Selling: Modernizing the Seller Experience Through Sales EnablementThis report highlights how sales content management enables modern sales teams to optimize the seller experience, enhance productivity and outpace competitors.Sales content management users are experiencing:77% greater customer satisfaction25% greater revenue4.6x growth in buyer spendGet a free copy of Aberdeen’s research below Sales content management…

The Sales Enablement Playbook This sales enablement playbook includes a three-phased approach to selecting, implementing and scaling a sales enablement & remote selling platform that will boost sales efficiency & revenue. In this guide, you will find out: Why you should make sales enablement technology a top priority, regardless of your business size or digital…

How Sales Enablement Technology Can Help You Overcome 10 Common B2B Challenges Sales enablement technology can increase the efficiency of sellers and marketers by improving workflows, streamlining content distribution, and automating day-to-day tasks. It can also empower sellers to lead consultative, value-driven sales conversations with buyers. Download our guide and discover how it can help…

Storytelling 101: A Guide for Modern B2B Sellers The value gap between what buyers expect and what sellers deliver is growing. And as a result, more and more purchasing decisions end in “do nothing”. How do you tell a compelling value story that both justifies an investment in your solution and compels buyers to say…

Why Spreadsheets Don’t Work GuideMediafly ValueStory® Delivers Where Spreadsheets FailMany organizations have developed spreadsheet-based ROI/TCO tools to help financially justify their solutions to frugal buyers. These spreadsheets are often developed by a field subject matter expert (SME) based on one or more client requests, and then shared or distributed to customers, sales professionals, and channel…

B2B Buyers Have Changed, Are Your Sellers Prepared? In a digital-first world, your buyers are doing more research on their own and engaging with sales reps later in the buying cycle than ever before. When they finally do engage, a static pitch deck won’t cut it. Today’s buyers expect consultative, value-driven discussions tailored to their…