Resources: Guides and market research

Implementing a sales content management tool in 5 stepsDownload the guideDemo the platform How to onboard your new sales content management tool in 5 steps. Skip the growing pains and sail right into a successful implementation. Who stands to benefit from sales content management software? Which questions should you be asking during the platform vetting…

A Sales Leader’s Guide to Sales Enablement in 2023Download the guideDemo the platform Everything you need to know about improving sales rep efficiency and doing more with less. Improve sales process adoption and rep productivity with the Sales Leader’s Guide to Sales Enablement. What is sales enablement (and why should it be a priority)? How…

Value selling: your guide to winning deals in any economy At a glance What is value selling? Why adopt a value selling approach? How to successfully transition your sales force to value selling Key takeaways 5 steps to close deals faster Download the checklistWhat is value selling? Picture this: You’re sitting across the dinner table…

The Rise of AI & Content Management: Boost Sales Productivity With A Best-In-Class Sales Tech StackThis report identifies and describes the technology enablers Best-in-Class Sales Organizations leverage to expedite the sales cycle, maximize seller productivity, and bring in larger deal sizes.Companies with a Best-In-Class sales tech stack achieve:40.9% annual improvement in service costs13.2% annual improvement…

CRM in a Hybrid Selling Environment: How to Increase Adoption to Maximize Your Sales EffectivenessThis report highlights activities that enable sales teams to maximize CRM adoption while achieving sales effectiveness.Savvy users of CRM with high levels of sales productivity enjoy:20.7x greater annual increase in customer lifetime value8.1% annual increase in employee engagement rates3.9% annual increase…

New Age of Selling: Modernizing the Seller Experience Through Sales EnablementThis report highlights how sales content management enables modern sales teams to optimize the seller experience, enhance productivity and outpace competitors.Sales content management users are experiencing:77% greater customer satisfaction25% greater revenue4.6x growth in buyer spendGet a free copy of Aberdeen’s research below Sales content management…

The Sales Enablement Playbook This sales enablement playbook includes a three-phased approach to selecting, implementing and scaling a sales enablement & remote selling platform that will boost sales efficiency & revenue. In this guide, you will find out: Why you should make sales enablement technology a top priority, regardless of your business size or digital…

Did You Know You Can Use Sales Enablement Technology to Increase CRM Adoption AND Boost Sales? Download our Guide to learn: The proven benefits of combining sales enablement and CRM Three foolproof ways to drive CRM adoption How a Fortune 500 company used an integrated CRM solution to solve business-critical challenges Get Your Free GuideTake…

How Sales Enablement Technology Can Help You Overcome 10 Common B2B Challenges Sales enablement technology can increase the efficiency of sellers and marketers by improving workflows, streamlining content distribution, and automating day-to-day tasks. It can also empower sellers to lead consultative, value-driven sales conversations with buyers. Download our guide and discover how it can help…

Storytelling 101: A Guide for Modern B2B Sellers The value gap between what buyers expect and what sellers deliver is growing. And as a result, more and more purchasing decisions end in “do nothing”. How do you tell a compelling value story that both justifies an investment in your solution and compels buyers to say…

Why Spreadsheets Don’t Work GuideMediafly ValueStory® Delivers Where Spreadsheets FailMany organizations have developed spreadsheet-based ROI/TCO tools to help financially justify their solutions to frugal buyers. These spreadsheets are often developed by a field subject matter expert (SME) based on one or more client requests, and then shared or distributed to customers, sales professionals, and channel…

Robot or Revenue Driver? Improve Sales Performance with Artificial Intelligence Investment in Artificial Intelligence (AI) is on the rise in both the consumer and business worlds thanks to the time and cost efficiencies it can provide. Download our eBook titled “Robot or Revenue Driver? Improve Sales Performance with Artificial Intelligence” to better understand: Artificial Intelligence…

B2B Buyers Have Changed, Are Your Sellers Prepared? In a digital-first world, your buyers are doing more research on their own and engaging with sales reps later in the buying cycle than ever before. When they finally do engage, a static pitch deck won’t cut it. Today’s buyers expect consultative, value-driven discussions tailored to their…