As buyers increasingly interact digitally they’re leaving behind treasure troves of data that can help revenue leaders enable their teams to be more effective than they’ve ever been able to be. Today, B2B buyers are up to 70% through their buying research before contacting sales. Yet, in many organizations data is siloed, with inconsistent reporting
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As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed groundbreaking technological innovations that have reshaped our world. From the Internet and mobile proliferation to client-server, ASPs, and SaaS, each disruption has had a profound and lasting impact on personal experiences and company operations, particularly in
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