Storytelling 101: A Guide for Modern B2B Sellers
The value gap between what buyers expect and what sellers deliver is growing. And as a result, more and more purchasing decisions end in “do nothing”. How do you tell a compelling value story that both justifies an investment in your solution and compels buyers to say “yes!” now?
In this guide, we explain:
- How the CLOSE methodology can help your sellers close the Value Gap
- Why you should prioritize a challenge-centric vs. solution-centric selling story
- How to effectively quantify the value of your services or solutions to buyers
- A foolproof way to influence key stakeholders in your prospective buyer’s organization