Storytelling 101: A Guide for Modern B2B Sellers

The value gap between what buyers expect and what sellers deliver is growing. And as a result, more and more purchasing decisions end in “do nothing”. How do you tell a compelling value story that both justifies an investment in your solution and compels buyers to say “yes!” now?

In this guide, we explain:

  • How the CLOSE methodology can help your sellers close the Value Gap
  • Why you should prioritize a challenge-centric vs. solution-centric selling story
  • How to effectively quantify the value of your services or solutions to buyers
  • A foolproof way to influence key stakeholders in your prospective buyer’s organization

Download our guide to learn about common issues we see with spreadsheet-based ROI/TCO tools and how you can move beyond them to interactive selling tools for value-based sales experiences.



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