This report highlights activities that enable sales teams to maximize CRM adoption while achieving sales effectiveness.
Savvy users of CRM with high levels of sales productivity enjoy:
As sales organizations look to make the most of their CRM platforms, they should plan to build a unified view of buyer journeys, enable sellers with easy and timely access to those insights, and make these insights actionable with the help of AI and related capabilities.
Source: CRM in a Hybrid Selling Environment Report
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