Blog Archives - Mediafly

Categories:Blog

Evolve Your B2B Sales Team From Pitch to Purpose

By Tom Pisello |

February 12, 2019

The bad news for B2B sales cycles everywhere is that 84% of B2B buyers report that purchase decisions take longer than expected – twice as long for most. One reason for the delay is that modern B2B buyers want help accelerating the decision process and assuring decision success. Read on to learn how top-performing b2b

Categories:Blog

How to Succeed in Sales

By Carson Conant |

February 5, 2019

In recent research from Gartner Inc., the analyst firm found “information connectors” to be the most successful sales reps, increasing the likelihood of purchase ease by 40%. This new breed of seller serves as a curator or broker of information, directing customers to the tools, data, and insights they need to make informed purchase decisions.

Categories:Blog

Mediafly Readiness: Sales Training and Coaching to Continuously Improve Confidence and Credibility

By Meghan Rees |

January 29, 2019

In today’s competitive marketplace, sales reps need a better way to connect and engage with buyers. With growing sales teams, high employee turnover rates, and expensive, often ineffective onboarding programs, how do you ensure you’re preparing sales reps to lead differentiating and engaging sales conversations that drive positive sales outcomes? The role of a sales

Categories:Blog

How to Justify Your Sales Enablement Investment

By Meghan Rees |

January 22, 2019

So you’ve decided sales enablement is right for your company, but you’re not sure how to make it a reality. To justify your sales enablement investment, you must build a business case outlining the benefits to your organization. The business case will include identifying who the key stakeholders are, obtaining executive sponsorship and calculating the

Categories:Blog

7 Reasons Not to Value Sell with Spreadsheets

By Tom Pisello |

January 15, 2019

Value selling is a sales technique used by sellers to convey the value or economic impact their product or service brings in the context of the buyer’s business. Read on for 7 Reasons Not to Value Sell with Spreadsheets from subject matter expert and Mediafly’s Chief Evangelist, Tom Pisello. Today’s digitally-savvy, economic-focused buyers require a

Categories:Blog

Sales Enablement’s “Big Shift”

By Tom Pisello |

January 8, 2019

As you evolve your 2019 sales enablement strategy, read on for three guidelines from Mediafly’s Chief Evangelist, Tom Pisello, to help you enable more effective sales conversations. Let’s explore two very different sales scenarios. In scenario one, a well-dressed salesperson walks into a boardroom. He immediately launches into a somewhat dry, static PowerPoint presentation detailing

Categories:Blog

Why Automation is Important to Sales Enablement in Financial Services

By Emilie Totten |

January 3, 2019

Sales enablement is a critical component of the marketing strategy for many B2B companies. A robust sales enablement strategy can completely transform the way your team sells, leading to better customer-centricity, sales productivity, and win rates. With sales enablement technology adoption on the rise, many leading marketing teams are looking for the right solution to

Categories:Blog

4 Sales Enablement Predictions for 2019 from Mediafly’s Founder and CEO

By Carson Conant |

December 27, 2018

Happy New Year! 2018 was an incredible year for the sales enablement space. Mergers and acquisitions, notable investments, and news of looming IPO runs all contributed to the success of Mediafly and our competitors while shining new light on the industry and validating the importance of sales enablement within the B2B sales and marketing tech

Categories:Blog

How to Increase Sales Effectiveness Through Search

By Meghan Rees |

December 18, 2018

Sales effectiveness isn’t just about having the right content. Having the right content and delivering it in the right context can make or break a sale. Read on to learn how to you can digitally transform your own search capabilities to put the right content in front of buyers at the right time and build

Categories:Blog

6 Strategies to Increase Sales Enablement Technology Adoption

By Lou Jacob |

December 11, 2018

If you build it, will they come? Congratulations! You recognize your buyer has changed and have built your case for sales enablement technology. You know your customers are increasingly digital, doing more research on their own and engaging with your sales reps later in the buying cycle than ever before. You understand they can find

Posts in category: "Blog"

Featured

Evolve Your B2B Sales Team From Pitch to Purpose

How to Succeed in Sales

Mediafly Readiness: Sales Training and Coaching to Continuously Improve Confidence and Credibility

Evolve Your B2B Sales Team From Pitch to Purpose

How to Succeed in Sales

Mediafly Readiness: Sales Training and Coaching to Continuously Improve Confidence and Credibility

How to Justify Your Sales Enablement Investment

7 Reasons Not to Value Sell with Spreadsheets

Sales Enablement’s “Big Shift”

Why Automation is Important to Sales Enablement in Financial Services

4 Sales Enablement Predictions for 2019 from Mediafly’s Founder and CEO

How to Increase Sales Effectiveness Through Search

6 Strategies to Increase Sales Enablement Technology Adoption