Blog Archives - Mediafly

Categories:Blog

Sales Enablement And Content Management: 16 Reasons To Prioritize It Now To Boost Buyer Engagement

By Johan Abadie |

June 25, 2019

“Why is there such a gap between my top sellers and my average ones?” If you landed on this page (congrats, by the way – it’ll be outrageously helpful), you have asked that question before. Probably daily. And the answer is simple – they’re either lacking great content, effective sales enablement, or in many cases,

Categories:Blog

How to Achieve Sales Targets: The sales story you should be telling to ignite change (and the tools to make it happen)

By Tom Pisello |

June 18, 2019

Today’s uber-connected buyer might seem to be holding all of the cards, but perception isn’t reality. While buyers are empowered to navigate most of the journey without a sales presence, they often get lost. The complex purchasing journey brings more of everything – information about your competitors, messaging, leverage and solution options. It also brings

Categories:Blog

Why Digital Sales Transformation Is Not Optional

By Carson Conant |

June 11, 2019

Act now or risk being left behind. Today, more deals are being lost to a commitment to the status quo than to competitors. Moving towards digital sales transformation is non-negotiable if you wish to remain competitive and ultimately, to stay alive. It’s like merging onto a highway in a horse-drawn carriage. Not only do you

Categories:Blog

Top 5 Benefits of AI-Powered Sales Enablement

By Megan Paszczykowski |

June 4, 2019

A new InsideSales study revealed that 25% of respondents said the biggest obstacle to using AI at work is that they don’t understand it. You don’t have to be a tech expert to associate artificial intelligence (AI) with tasks made easier. AI has undeniably achieved mainstream awareness; on an almost daily basis, we engage with

Categories:Blog

Mediafly (Literally) Wrote the Book on Value-Based Selling

By Tom Pisello |

May 28, 2019

It seems counterintuitive. Buying is unarguably easier and faster now – often even without tangible currency, but simply a thumbprint. We move through our day expecting to press a button and receive what we purchased in mere moments. Yet, if everyday consumer purchases require nothing more than a functioning thumb, why is the B2B buying

Categories:Blog

How Sales Enablement Helps Overcome the Top 3 CPG Sales Challenges (with proof it works!)

By Christy Wiggers |

May 21, 2019

The Consumer Packaged Goods (CPG) industry has grown increasingly crowded and competitive. Meanwhile, transactional selling and brand loyalty are on the decline. So how do you ensure your CPG sellers differentiate themselves and products to engage buyers and compete with the competition? In case you haven’t heard, relationship-based selling is out, and value-based selling is

Categories:Blog

The Value (R)evolution: Value-Based Sales Tools for Sales Reps

By Tom Pisello |

May 14, 2019

Boost Sales Reps’ Effectiveness By Moving Sales Engagements from Pitch to Purpose Buyers are frustrated, they suffer from a serious case of data overload. A recent research report from Gartner indicates just how much buyers are struggling with buyer journey friction. They spend two-thirds of their time gathering, processing, and de-conflicting information and ultimately, trying

Categories:Blog

Why 60% of Buyers Don’t Rely on B2B Sales Reps

By Meghan Rees |

May 7, 2019

In 2017, Forrester predicted “The Death of a (B2B) Salesman,” boldly asserting that one million B2B salespeople would be displaced by 2020. They believed modern B2B buyers preferred self-service and digital research, and it would eliminate the need for sales reps, especially those who do not add value to the buying experience. While people will

Categories:Blog

3 Ways to Increase CRM Adoption with Sales Enablement Technology

By Tony Kavadas |

April 30, 2019

Combine CRM with a sales enablement platform to put your content to work According to Forrester Research, when properly integrated, CRM ROI can exceed a whopping 245%. The impact of CRM on the sales process – starting as early as the 80’s – is undeniable. Its early life as a sales force automation (SFA) tool

Categories:Blog

Mediafly Featured in G2 Crowd’s Best Sales Enablement Software 2019 Spring Report

By Meghan Rees |

April 23, 2019

Mediafly was identified as a leader in G2 Crowd’s 2019 Spring Grid report for Best Sales Enablement Software, with exceptional ratings in the content management, presentations, and ease of use categories. The Grid® represents the opinions of verified solution users and rates vendors through an algorithm based on data sourced from product reviews and aggregated

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