Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreEven if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreAs the demands of buyers become more nuanced and complex, sales teams must continuously adapt to meet buyers where they are. For many teams, the way to evolve has been to adopt a myriad of new tools, data points, and sales processes that will (hopefully) drive deals home. Unfortunately, this method alone doesn’t seem to
Continue Reading...Attention marketers! How many times has this happened to you? You’ve poured hours and hours into creating a new piece of content for your sales team. It’s a piece that they’ve been dying to get their hands on for ages, and you’ve just finished adding the final touches. So, you share it with them, excited
Continue Reading...We’ve officially hit a turning point in B2B buying and selling. Value selling has gained so much traction in B2B sales over recent years that G2, the largest and most trusted software marketplace, has launched a new category devoted entirely to value selling tools. The addition of this category is a testament to the growing
Continue Reading...Ready to make every rep a value seller? Today we’re making it happen. We’re talking more templates. More use cases. More opportunities to infuse value at every stage of the sales process. And the best part? It’s easy to use. From navigating technical discovery to explaining pricing, aligning outcomes and scope of work to securing
Continue Reading...We’ll just say it: being a B2B seller today is hard. Budgets are tight, buying committees are getting larger and more deals are going in front of the C-suite. Today’s buyers are more risk-averse and looking for any excuse to walk away which is why we’re seeing more deals stalling out or getting lost to
Continue Reading...2023 was a big year for the enablement space defined by two key trends. First, the scope of enablement officially expanded beyond the sales team to encompass all members of the revenue team. We’ve entered into an era where customers are demanding a seamless experience and to deliver that every customer-facing team – from marketing
Continue Reading...It’s SKO season: time for revenue teams and their leaders to get together and map out goals and strategies for the year ahead. There’s no doubt that SKO is an exciting period for everyone involved, but the sad reality is that the excitement doesn’t always carry forward into the rest of the year. Far too
Continue Reading...G2 recently released their list of Best Software Products for 2024 and Mediafly was named one of the best Sales software platforms. There are thousands of sales tech vendors on the market right now. Out of 3,942 total products in the sales software category, and 305 that were eligible for the 2024 Best Software Awards,
Continue Reading...Have you ever found yourself wishing there were more hours in the day? Time is our most valuable resource. And while there’s no way we can add more hours to the day, we can use our time wisely to gain more value from it. This is especially true for sales reps. Closing deals today is
Continue Reading...Many CPGs use trade promotions to drive sales and increase brand awareness. Regrettably, those efforts often end up wasted, as trade promotions seem to be notoriously tricky to execute across the industry. According to Salesforce, nearly 40% of trade promotions are not executed as intended. Every time one of these promotions fails or isn’t executed
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