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Categories:Blog

6 Strategies to Increase Sales Enablement Technology Adoption

If you build it, will they come? Congratulations! You recognize your buyer has changed and have built your case for sales enablement technology. You know your customers are increasingly digital, doing more research on their own and engaging with your sales reps later in the buying cycle than ever before. You understand they can find

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Categories:Blog

5 Stats That Help Prove You Need a Sales Enablement Solution

One of the biggest roadblocks to implementing a sales enablement solution is securing buy-in from key internal stakeholders. What some stakeholders don’t realize is that there are many areas sales enablement touches in an organization; It’s not just about sellers. It’s about marketing alignment, sales collaboration, content management, customer experience, an understanding of key business

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Categories:Blog

How to Leverage Sales Effectiveness to Win More Deals

What do World Series Champs and Content-Driven Sales Reps Have in Common? I was catching up with Peter Ostrow on his way to a Red Sox World Series home game last month. As a lifelong Boston fan, attending this game with his brother was a dream come true. Fortunately for us, Peter, a Practice Director

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Categories:Blog

Giving Back through Mediafly Cares

As Thanksgiving Day approaches, we’re reminded of the countless privileges we have and the blessings in our lives to be thankful for. The holidays are a great time to gather with family, appreciate both the big and little things and of course, eat ourselves into a turkey food coma. This year has been one for

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Categories:Blog

How Sales Enablement Shakes Up the 80/20 Rule

The Pareto principle, also known as the “80/20 Rule”, states that 80% of the output from any given situation is caused by 20% of the input. For example, a company might find 80% of their business is generated from 20% of its customers. The Pareto principle can also apply to sales and marketing teams with

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Categories:Blog

Building a Sales App? Read this first.

At Mediafly, we’ve encountered many companies who initially tried to build their own sales app internally in place of sales enablement technology, but failed for one reason or another. When it comes to implementing content management and sales enablement solutions, it’s always better to adopt an existing solution rather than build your own. Here’s why:

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Categories:Blog

What is Evolved Selling™?

Last week, Mediafly announced our acquisition of value-selling tools leader Alinean Inc. This acquisition combines the power of Mediafly’s best-in-class sales enablement platform with Alinean’s interactive selling tools and advisory services to create a new Evolved Selling™ experience. Earlier this year, I authored a blog post titled What is Sales Enablement?. That blog remains the

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Categories:Blog

Mediafly acquires Alinean Inc. to provide value-selling tools

Alinean will enhance Mediafly’s Evolved Selling™ solution with new value-selling interactive sales tools and advisory services. It’s an exciting day for Mediafly customers and the future of sales! I am thrilled to announce Mediafly’s acquisition of Alinean Inc., a leader in providing value-selling tools to empower B2B sellers to better connect, engage, and sell to

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Categories:Blog

Mitigating Risk in Financial Services with Sales Enablement

In the highly-regulated financial services industry, enabling sales, marketing, and compliance teams with Mediafly’s sales enablement technology mitigates risk for your organization, while also giving marketing real-time insights into content performance and sales access to an innovative delivery platform. Financial Services marketers and compliance teams are tasked with making sure all content is on-brand and

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Categories:Blog

Mediafly Recognized in 2018 Gartner Market Guide for Digital Content Management for Sales

Gartner notes that, “Application leaders supporting sales should use this Market Guide to understand the key capabilities offered by vendors in this market.” Mediafly is honored to be recognized in the October 2018 Market Guide for Digital Content Management for Sales from Gartner. We believe our inclusion validates the relentless pace of innovation we strive

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