Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Value Realization: A Strategic Discipline Across the Customer Lifecycle
The era of value selling is over. The need to prove ROI has already turned what used to be known as “value selling” into a data-driven, cross-functional discipline that now involves stakeholders beyond traditional value engineering teams — value realization. Buyers think beyond the promise. They care whether that promise has been fulfilled. Every vendor
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Integrated vs. Purpose-Built Applications: What’s the Real Difference?
One of the most common questions I get is, what is the difference between an integrated application and one that’s purpose-built to work within the fabric of another platform, like a CRM, ERP or other sales operating system? While both approaches aim to connect systems and streamline workflows, the depth of connection, user experience, and
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7 Steps to Make Sales Enablement Content Successful
Think about when your top sales rep closed that complex deal against all expectations. Yes, that time. What set them apart wasn’t just their skill. If you’re reading this line, you well know that having the right sales enablement content at the right time made the difference. Seasoned enablement professionals like you understand that content
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Breaking Down the Value Enablement Lifecycle
Remember when a strong sales pitch and competitive pricing were enough to win deals? Today’s buyers are demanding something different. They’re more informed, more selective, and have higher expectations than ever before. They’re not just looking for products or services — they’re seeking proven, quantifiable value at every stage of their journey. This shift has fundamentally
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Questions to Ask Before Starting an Enablement Project
Sales enablement done right. Discover why most teams fail—not due to lack of planning, but from missing one critical element that makes all the difference.
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[VIDEO] From Content to Collaboration: How we’re Shaping Modern Sales with SAP
Part of the SAP Product Inspiration Series, this video interview highlights how Mediafly’s AI tools are transforming sales within the SAP ecosystem.
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New AI-Powered Features from Mediafly: AI Search and Sales Content Summaries
Sales reps, have you ever been here? You’re just barely finishing up a follow up email to a prospect you had a call with earlier today, when you get a notification that you’ve got another meeting coming up in 10 minutes. You’re scrambling to find the right content to present to this specific prospect. You
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CPG Sales Data You’re Ignoring—and How It’s Costing You Millions
This post in a nutshell:➖ CPG companies have more sales data points they can manage and understand➖ Overlooking CPG sales data points like Sales Volume, Store-Level Performance Variations, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV) is costing millions.➖ Getting ahead hinges on the ability to translate swaths of data into insights that drive action
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Sales Enablement Transformation at Moen: A Success Blueprint
Buyers spend less than 10% of their time interacting with suppliers. Let that sink in. This makes it essential for organizations to engage smartly, adding pressure on sales teams. Sales enablement solutions came into play to equip sellers with the resources and content they need to grab buyers’ attention and interact with them meaningfully. However,
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Demystifying AI: The What, Why, and How of Artificial Intelligence
Artificial Intelligence (AI) isn’t just a trend for tech giants; it’s a powerful tool that has been quietly driving growth and innovation for decades. Recently, there’s been a surge in media coverage around AI, much of it focused on Generative AI (GenAI) — a type of AI that can create new content, like text, images,
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