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Categories:Blog

Mediafly ranks on Inc. 5000 fastest-growing company list for 6th consecutive year: Sales Enablement keeps gaining momentum

By Meghan Ganzer |
August 15, 2019

We are absolutely thrilled to announce our placement on the 2019 Inc. 5000, an annual list of the fastest-growing private companies in the United States. We’re honored to be part of a selective 3% of companies who have maintained placement on the list for six years and to have jumped 1,398 spots from 2018 (#4646)

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Categories:Blog

3 Fortune 500 Companies Getting Sales Enablement Right And What You Can Learn From Them

By Jodi Cachey |
August 13, 2019

Last week, we published a blog titled 3 Reasons Sales Enablement Fails (And How to Avoid Them) because let’s face it, while more companies today recognize the need to prioritize sales enablement relatively few are actually getting it right. Don’t believe me? CSO Insights reports that although the number of companies with a sales enablement

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Categories:Blog

3 Reasons Sales Enablement Fails (And How to Avoid Them)

By Megan Paszczykowski |
August 6, 2019

Most people would agree that sales reps “wear many hats”. But if you ask a seller, they’d probably phrase it differently, something like “need many clones.” They may be hired to sell, but in reality, they’re also inundated with a lot of non-selling tasks. Many assume the role of writer, creative director, researcher, and analyst,

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Categories:Blog

Traditional PowerPoint Presentations Don’t Work. Here’s a Proven Content Strategy to Engage Buyers and Close Deals

By Tom Pisello |
July 30, 2019

If you could sit through another PowerPoint presentation or go to the dentist, which would you choose? One in three people would gladly choose the dentist chair (Zogby). The traditional sales presentation has a well-earned history of being dreaded by customers and prospects, but what’s the real reason behind its bad reputation? 93% of sales

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Categories:Blog

A great sales strategy doesn’t just help sellers sell, it helps buyers buy. Use sales enablement to enable buyers and set your sellers up for lasting success.

By Megan Paszczykowski |
July 23, 2019

Good sales enablement helps sellers sell. Great sales enablement also helps buyers buy. Gartner coined the term “buyer enablement” to explain just that; the plight of the modern B2B buyer includes more stakeholders, more sales pitches and product jargon, and much more information to digest – rather, deconflict. Gartner found that buyers are spending nearly

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Categories:Blog

How Value-Selling Tools Helped a Leading Tech Company Boost Annual Revenue By $120 Million

By Jodi Cachey |
July 9, 2019

For many companies, experiencing 50% growth year-on-year is a dream. For San Francisco-based Splunk, it was a reality. With customers in more than 100 countries using its software to deepen business and customer understanding, mitigate cybersecurity risk, prevent fraud, improve service performance, and reduce costs, the leading provider of real-time operational intelligence technology was riding

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Categories:Blog

Mediafly Cares Update: Giving Back in 2019

By Whitney Kelly |
July 2, 2019

At Mediafly, we are proud that many of our colleagues (affectionately known as “Flyers”) spend time outside of work volunteering in their local communities. To build upon these efforts, we launched Mediafly Cares, an employee-led philanthropy dedicated to improving the world around us, in 2018. Using Flyers’ feedback to shape our mission, Mediafly Cares initiatives

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Categories:Blog

How to Achieve Sales Targets: The sales story you should be telling to ignite change (and the tools to make it happen)

By Tom Pisello |
June 18, 2019

Today’s uber-connected buyer might seem to be holding all of the cards, but perception isn’t reality. While buyers are empowered to navigate most of the journey without a sales presence, they often get lost. The complex purchasing journey brings more of everything – information about your competitors, messaging, leverage and solution options. It also brings

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