Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreEven if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreMediafly Celebrates Earth Day Technology is fundamentally changing the way we live, work, and interact with one another. The speed and depth of current breakthroughs have no historical precedent and are significantly impacting almost every sector of the world, including B2B selling. Fortunately, companies that adopt sales enablement technology to improve sales performance also positively
Continue Reading...In today’s competitive business landscape, having a strong sales team is crucial for success. But simply having a team of salespeople is not enough. To truly excel, your sales team needs a well-defined and effective sales enablement strategy. Sales enablement is the process of providing your sales team with the tools, resources, and support they
Continue Reading...The onboarding process is a make or break moment for new sales reps. It can either propel them toward their first close and many more successful deals to come or create roadblocks and inefficiencies that hinder the growth of both the seller and your business. Not to mention, traditional onboarding methods often require a hefty
Continue Reading...Your top salesperson is on the road, ready to meet with a high-value prospect. They walk in, shake hands, start chatting. Everything is going great! Until… They open up their briefcase and find a pile of outdated product brochures with only a limited selection of sales content. In the heat of the moment, they struggle
Continue Reading...Attention marketers! How many times has this happened to you? You’ve poured hours and hours into creating a new piece of content for your sales team. It’s a piece that they’ve been dying to get their hands on for ages, and you’ve just finished adding the final touches. So, you share it with them, excited
Continue Reading...It’s SKO season: time for revenue teams and their leaders to get together and map out goals and strategies for the year ahead. There’s no doubt that SKO is an exciting period for everyone involved, but the sad reality is that the excitement doesn’t always carry forward into the rest of the year. Far too
Continue Reading...G2 recently released their list of Best Software Products for 2024 and Mediafly was named one of the best Sales software platforms. There are thousands of sales tech vendors on the market right now. Out of 3,942 total products in the sales software category, and 305 that were eligible for the 2024 Best Software Awards,
Continue Reading...Many CPGs use trade promotions to drive sales and increase brand awareness. Regrettably, those efforts often end up wasted, as trade promotions seem to be notoriously tricky to execute across the industry. According to Salesforce, nearly 40% of trade promotions are not executed as intended. Every time one of these promotions fails or isn’t executed
Continue Reading...If there’s one constant in the world of B2B buying and selling, it’s change — which translates into massive and exciting opportunities for revenue enablement leaders and their teams. The way buyers want to buy is ever changing and sellers must adapt. Sales processes are becoming less linear. The makeup of buying committees has changed.
Continue Reading...Picture this: You’re a top seller who just got off a call with a prospective customer. You feel in your gut that this is a deal you can win, so you start prepping your follow-up. Naturally, you want to share the perfect piece of content that will really drive home the sale. But, there’s a
Continue Reading...