With the use of mobile devices dominating as the preferred content delivery mechanism –the struggle with information overload is superseded by the struggle to access what you want, when you want. When you’re consuming content for personal interests it’s one thing but in the B2B world, specifically in sales, the consequence of using outdated content is severe. It could result in the loss of a major deal or end up negatively impacting the customer experience.
Today’s content conundrum isn’t around the overabundance of information, but around the never-ending struggle to ensure that the content you have access to is the most up-to-date version and available when you need it to support your role.
The critical mobility challenge is figuring out how to best leverage your mobile device to help you sell better, faster and smarter. This is a challenge that is familiar to every “road warrior”, sales executive and small business owner. In order to maximize relevance and reach; you need to facilitate content accessibility through transformational mobile enablement. But what does that mean?
Innovation Lies In the App, Not the Hardware
Mobile hardware innovation has hit its plateau and there is a delta between the capabilities of our mobile devices and the capabilities of the mobile apps. You need to start to close the capabilities gap by mobilizing your content. The road toward mobilizing content starts with:
- Finding a mobile application that includes innovation
- Provides both flexibility as well as control
- Is deployable with the simple act of clicking the “activate” button.
The key is to find a mobile application that is deployed as a MAaaS (Mobile Apps as a Service) solution. Similar to what SaaS did for enterprise software, MAaaS allows you to purchase an enterprise level mobile application that is robust in features, security and innovation, but is still cost effective and scalable for the individual or small business user.
Remember, you want your team to have the right content, at the right time whether they are on or off the cloud. Having that information stored on an intuitive application allows for a clean user-experience that enhances the effectiveness of each and every pitch.
Selling Smarter, Faster, Better
There is no reason that your mobile device can’t become the transformational sales tool you need it to be. Think of the elevated interacted that you could facilitate with your prospective clients if you could put the absolute latest materials and content into your pocket or into the pocket of your sales team? Don’t just have a meeting; have a conversation. Without having to worry about predicting every conceivable road your conversation may go down, you avoid hours of prep time and allow for smarter interactions in real time. We have mobile devices, it’s time to leverage them and make selling feel less like…well, selling.
How are you all looking to make your information more accessible/mobile? What successes/pitfalls have you encountered?
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