Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Up -Level Your Sales Enablement!
In an interview with the incomparable Mary Shea of Forrester, we discussed the changing climate of sales and sales enablement. One of the many topics she provided clear and valuable insight on was the seemingly steady merge of transacting and engaging both on and off line… “When you think about the silos that have existed
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5 Must-Dos For A Killer 2020 Sales Enablement Strategy
Better quota achievement. Better win rates. Bigger deal size. Accelerated sales cycles. Every company, regardless of size or digital maturity, can benefit from sales enablement and value selling technology, yet less than 8% have taken the leap. Why? Last week, Tom Pisello, the ROI guy, participated in a webinar, interviewing esteemed Forrester Principal Analyst Dr.
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Forrester: Advancing Beyond PowerPoints to Value Selling
Forrester research highlights significant B2B “last mile” issues, where sellers directly engage with customers. This according to Mary Shea, Principal Analyst for Forrester, as she co-presented with me at a breakfast presentation to a group of B2B marketing and sales enablement execs in Austin TX. Unfortunately, according to Forrester research, there is a distinct value
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How to Increase Sales and Differentiate Yourself with the CLOSE Sales Methodology
According to Forrester, a meager 10% of buyers report that sales reps are value-focused, with most still using a less-than-effective “product pitch.” How do you transition from pitch to “purpose”? The advice: Leverage the 3 buy buttons in the brain to improve your customer engagements and sales success. https://www.mediafly.com/value-based-selling-how-to-increase-sales-and-differentiate-yourself-with-the-close-sales-methodology/
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The Forrester Wave™ Sales Enablement Automation Platforms Named Mediafly a “Strong Performer” delivering a “Best-in-Class” Experience, Q3 2018
The latest Sales Enablement evaluation from Forrester cites Mediafly’s “best-in-class” experience, impressive roster of clients in CPG, food and beverage, and manufacturing sectors, and industry-specific product extensions. Mediafly is honored to be included as a “Strong Performer” in The Forrester Wave™: Sales Enablement Automation Platforms – released in Q3 2018. The report evaluates sales enablement
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Top Eight Considerations for Selecting a Sales Enablement Technology
The Sales Enablement space continues to pick up speed, and for good reason. According to a Forrester Consulting study, commissioned by Mediafly, companies that implement an interactive Sales Enablement platform accelerate deal closure by up to 43% and drive company growth by up to 60%1. Planning to incorporate a Sales Enablement technology into your overall
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Maximize Your Indirect Sales Channel for Stronger Sales Outcomes
If you’re a CPG or Manufacturing company, you’ve likely noticed your buyer has changed. They’re increasingly digital, reading about products and services online, and engaging with your sales reps later in the buying process than you’d probably like to admit. When that first human sales interaction happens, they’re expecting more than a static sales deck
Continue Reading...How to Streamline Your Software’s Time-To-Market
In today’s professional world, software drives every aspect of nearly every business. A recent Forrester Research brief discussed how application development and delivery professionals (AD&D pros) must focus their energy on the common source of industry inefficiency: wasting their developers’ time. Developers are now being recognized for the artistry that coding requires; they can’t simply
Continue Reading...Sales Conversations: Unlock Your Marketing Potential
A recent report, published by top advisory firm Forrester Research, highlighted the importance of the relationship between marketers, the marketing content they produce and sales departments. B2B marketing content fuels both effective demand creation and successful sales conversations; that’s why marketers must work closely with salespeople and arm them with the right material to transform
Continue Reading...Forrester to Marketers: Prioritize Sales Efficiency
In a new report, top advisory firm Forrester Research emphasized the importance of impacting and measuring sales efficiency for B2B content marketers. The report, “Make Sales Efficiency A Key Addition To Your B2B Content Marketing Metrics” quoted top agencies, vendors and marketers, including Mediafly, on demonstrating positive business outcomes to stakeholders. Finding that marketers struggle
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