The latest Sales Enablement evaluation from Forrester cites Mediafly’s “best-in-class” experience, impressive roster of clients in CPG, food and beverage, and manufacturing sectors, and industry-specific product extensions.
Mediafly is honored to be included as a “Strong Performer” in The Forrester Wave™: Sales Enablement Automation Platforms – released in Q3 2018. The report evaluates sales enablement vendors against current offering, strategy, and market presence criteria to identify leaders in the space.
The Forrester Wave™: Sales Enablement Automation Platforms, Q3 2018.
At Mediafly, we believe experience is everything. So we’re thrilled that Forrester has recognized what we believe are the strides we’ve made in not only giving sales reps the tools they need to be successful, but also in helping them provide a strategically better buying experience. With the top scores possible in the categories of Formats, Interactive Tools, and Workflow, the Forrester Wave highlights for us our role in revolutionizing sales presentations from static and boring pitch decks to truly consultative and value-driven sales interactions.
In a digital-first world, modern buyers don’t want to be sold to. They want sellers to effectively communicate the value their product or service will bring to their business. Will it help them increase average order value? Drive revenue? Increase cross or up-sells? Interactive selling tools, including ROI calculators and health assessments, enable sales reps to capture real-time input from buyers and use the information to guide personalized and prescriptive sales discussions. As a result, sellers can differentiate themselves and their offerings in a crowded market, and buyers leave each sales interaction with a firm understanding of the financial impact the product or service will have on their business. These value-based interactions, backed by real-time data and insights, have been proven to increase customer satisfaction, revenue, and average order values.
– Forrester Consulting, The Forrester Wave™: Sales Enablement Automation Platforms, Q3 2018
While the latest Wave identifies Mediafly as a strong performer, we don’t have any plans to slow our efforts to help our customers create more engaging and interactive sales presentations that drive business results. Quite the opposite, we’ll be doubling down on our interactive efforts in Q4 and beyond with new interactive capabilities, semi-custom pre-built calculators available to all customers, and an exciting announcement at the 2018 Forrester B2B Marketing & Sales event. Join our breakfast session at the event on October 25th to learn more.
To read the latest Forrester Consulting study on B2B channel sales, commissioned by Mediafly, download It’s Time to Enable Your Channel Partners for Evolved Selling.