Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Top 5 Sales Content Management Priorities for 2024
The old adage — “content is king” still remains true – especially in the world of B2B sales. Today’s buyers are conducting the majority of their research before they even speak with a vendor. When you consider only 5% of a buyer’s time is spent with sellers, it’s clear the content a seller shares is
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The Revenue Enablement Revolution has Arrived
At the dawn of the decade, there was an undeniable air of hope. Would this be the second coming of the roaring 20s? Would there be prosperity around every corner? Would investment in sales tech continue to grow at rapid speed? The answer, unfortunately, would be a resounding no. The optimism that defined that time
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Introducing a New Value Selling Experience from Mediafly
Jump to the product tour There are a number of reasons large, global enterprises stand up value selling initiatives – it’s not just about ROI. Sales is harder than it’s ever been. Today’s buyers only spend 5% of their time with your seller, and are already 70% through their buying research when they start talking
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Blurred Lines & Balancing Acts: Realities for Women With Remote & Hybrid Work
Today, 60% of the workforce are digital natives, and their engagement preferences profoundly impact the world of B2B buying and selling. We have officially crossed the digital chasm. This is further reinforced by the transition to remote work – which I believe is here to stay, despite return to office (RTO) mandates made by CEOs
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A CMO’s Perspective: The State Of Revenue Enablement
Scrolling LinkedIn, I barely get past five posts before seeing an expert proclaiming “sales is broken” or “what worked before isn’t working.” While some are sensationalist, most are thoughtful — and correct. For most revenue teams, 2023 has been a year of adaptation. Quota attainment is falling, sales cycles are lengthening, buyer frustration is real (I
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Navigating Uncharted Paths: Sharing My Journey as a First-Generation Latino
Representation matters. It’s a well-known fact in society and it’s something we all look for in our daily lives. Whether watching movies as a child, playing sports as a teenager, exploring career paths as a college student, or building your professional network as an adult it is human nature to look for people who have
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The Ten Sales Content Metrics That Matter Most
As buyers increasingly choose to interact with sellers digitally it’s no secret they’re leaving treasure troves of data behind. Every sales leader is scrambling to collect as much of that data as they can to provide their teams with the best sales analytics and insights to be as effective as possible. Markets and Markets estimates
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Selling to the Top: Secrets To Closing The C-Suite
The Pandemic delivered a big shift in the B2B buying process and things are not changing anytime soon. Senior executives have become more directly involved in making purchasing decisions for their organizations. A study from Demand Gen Report not too long ago showed C-Suiters participating nearly 2x as much as they did before the pandemic. The current economic
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How To Uplevel Your Value Selling Methodology
In the fast-paced world of sales, where competition for buyers’ attention is fierce and buyers are constantly inundated with information, value selling has become a cornerstone of successful sales strategies. Value selling places the buyers’ needs at the forefront, and highlights tangible benefits they will get from the product instead of traditional sales pitches that
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Announcing our $80 Million Funding Round
We’ve all read the headlines. “So far, 2023 is on track to turn in the lowest total investment at this stage in years,” (Crunchbase). “U.S. venture funding is down 35% year-over-year in deal volume and 49% in deal value,” (InvestmentNews). Let’s face it. Raising funding in this economy is hard. Raising funding in a crowded market
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