Announcing our $80 Million Funding Round

By Mary Shea & Carson Conant | August 29, 2023

We’ve all read the headlines. 

“So far, 2023 is on track to turn in the lowest total investment at this stage in years,” (Crunchbase). 

“U.S. venture funding is down 35% year-over-year in deal volume and 49% in deal value,” (InvestmentNews).

Let’s face it. Raising funding in this economy is hard.  Raising funding in a crowded market is hard.  Raising funding of this magnitude is extremely hard.  

And that’s what makes today’s announcement so much sweeter.

As Mark Buffington, Managing Partner of BIP Ventures eloquently put it:

“In this environment, companies have to clear a high bar to raise money. Our investment is a resounding statement about how critical revenue enablement is and how well-positioned Mediafly is to lead the sector. They are the only company that has combined revenue enablement and intelligence — a game-changer for complex enterprise companies.”

Celebrating $80M in Funding: The Time is Now

Today, we are proud to announce an $80 million round to fund the next stage of Mediafly’s innovation and growth.

How did we get here? Let’s delve in.

Together we have more than two decades of experience and expertise in the enablement field — Carson as a founder and entrepreneur and Mary as a tech executive, analyst, researcher, and consultant. Since the birth of the sales technology marketplace circa 2015 to today, we have seen the space mature, evolve, shift, and consolidate. We’ve watched new entrants join and others depart. We’ve witnessed the impact embedded automation and artificial intelligence have had on our and others’ solutions. We’ve experienced the highs and lows of boom and bust markets — and where others retrenched, we found new opportunities.

And here we are again at another watershed moment.  

Here’s why:

These shifts necessitate a modern approach to enablement where delivering connected, immersive experiences that make a lasting impact on buyers, sellers, customers, and partners — are required.

And that’s exactly what you get with Mediafly. 

Advancing Enterprise-Centric, Revenue Enablement

There are a number of vendors in our space, but most of them focus on serving startups and small-to-medium-sized businesses — tech selling to tech. While this is a viable approach, it fails to meet the needs of complex enterprise organizations. 

At Mediafly, we have spent more than a decade working with the world’s largest brands. We help our customers solve complex go-to-market challenges by delivering flexible, customizable solutions that are used every day by sales, marketing, customer success, enablement, and operations professionals. We help these teams successfully navigate the modern buyer journey.

Selling to the enterprise requires different tools and skills and these differences become even more apparent when deploying technology. 

Carson built the company from the ground up to serve the unique needs of the enterprise segment. As such our sweet spot allows us to solve for the following challenges: 

And we do it all with:

We’re proud to be the only provider to combine revenue enablement and revenue intelligence. This round of funding will enable us to continue to innovate — both internally and through M&A — to lead our category and to deliver more value to our customers every day.

What’s Ahead for YOU! 

Today we’re celebrating, but we know there’s plenty more work to do. With this new investment, we plan to: 

This funding isn’t an endpoint; it’s a milestone and a catalyst for becoming the leading revenue enablement provider in the category.

We’re ushering in a new era and we’re excited for you to be part of our journey.


Carson & Mary



  1. Source: Mediafly’s 2023 State of Revenue Enablement Survey

Base: 300 revenue team members from US enterprise enterprise organizations.

  1. Source: Mediafly’s 2023 State of Revenue Enablement Survey

Base: 300 revenue team members from US enterprise enterprise organizations.

As Mediafly’s co-CEO, Mary oversees the go-to-market team, using her expertise to implement strategies that will ensure consistent growth. Prior to joining Mediafly, Mary was the Chief Evangelist at Outreach, a Principal Analyst at Forrester covering sales tech and the future of buying and selling, an adjunct professor of marketing at the University of Chicago’s Booth School of Business, and a Chief Revenue Officer at various global technology companies. Mary is a well-known DEI and B2B industry thought leader, keynote speaker, podcast host, author, and advisor to many leading B2B brands.


Carson Conant founded Mediafly in 2006 and has led the growth of its enterprise solutions that are being used by some of the world’s largest and most admired companies. Under his leadership, Mediafly has been named on the Inc. 5000 list of fastest-growing companies for eight years consecutively, in addition to being named Crain’s ‘Best Places to Work’ for four years consecutively. 

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