Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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4 Signs You Need Better Value Selling Tools
It’s no secret that the past 2 years have been difficult for most businesses. With economic uncertainty comes stricter budgets, and customers will find any excuse not to spend money, even when the investment could benefit them or their organization. The onus has now fallen on sellers to articulate the value of their product in
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Are Your Revenue Teams Ready for GenAI? 4 Questions to Ask
2023 was abuzz with news of Generative AI (GenAI), but 2024 is set to be the year this groundbreaking technology transcends the realm of buzzwords to become a driving force of business. GenAI is no longer just a shiny new toy for revenue teams. It is a paradigm shift that will transform the way we
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How a Bloated Revenue Tech Stack Can Sabotage Sales
For more than a decade now, we’ve been watching a tidal wave of sales technologies hit the market. Most of these tools are best-of-breed, designed to solve singular problems with a targeted feature suite. On the surface, this approach makes logical sense: if a software is dedicated to a single function, it’s more likely to
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How Smart Content Management Can Supercharge Distributor Partnerships
Distributors are an important partner for many CPG companies, helping brands reach larger markets without having to establish their own infrastructure. However, selling through distribution partners can often feel like ceding control of your destiny — you’ve lost some control over your sales initiatives. It’s hard to know how they’re selling your products, what content
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Value Selling: The Antidote for “ No Decision” and Stalled Deals
Over the last 12 to 18 months, shaky economic conditions have created a market fraught with hesitancy. What’s more, buyers are experiencing paralysis by analysis due to countless options and huge quantities of information. Deals are stalling at best and falling through at worst: 56% of prospective customers who initially expressed interest in making a
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Conquering Sales Content Management for Consumer Packaged Goods
With new products hitting the market every day, consumer goods brands must constantly find new ways to set themselves apart from the masses. And, in today’s digital world, dusty binders and outdated brochures just don’t cut it anymore. To stand out, CPG sellers must arm themselves with dynamic, personalized content tailored to their buyer. Are
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5 Data-Backed Predictions to Drive More Revenue in 2024
Let’s face it, 2023 was a slog for many GTM teams. However, with great challenges comes great opportunities. Coming to the end of the year, we were curious — how can GTM teams transform the coal they were handed in 2023 into golden nuggets of wisdom to drive revenue success in 2024? To answer this
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Peak Revenue Performance Starts with Unified Data
Every digital sales interaction leaves a trail of breadcrumbs behind. Within those crumbs, you’ll find key insights about buyer patterns and behaviors, but you’ll only be able to take action on those findings if you have unified CRM data. Break Down Data Silos for a Better Buyer Experience Different GTM teams often have access to
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Strategies for a Successful SKO for 2024
Sales kickoff (SKO) sets the stage for shaping the sales trajectory in the upcoming year. It’s also likely the largest single investment you’ll make in your sales team for the next 12 months. I conducted some research that showed more than 60% of organizations allocate a minimum of $1k per person for their sales kickoff
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Maximize the Impact of Your Sales Content
B2B sales content can be a fickle friend. There’s no denying content is an essential tool in today’s sales cycles, but many organizations struggle to wield it effectively. Consider this: just 5% of a buyer’s time is spent with sellers. During the other 95% of the evaluation process, buyers are conducting their own research relying
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