Mediafly Blog

Featured

CPGs: Improve the Effectiveness of Trade Promotions

Many CPGs use trade promotions to drive sales and increase brand awareness. Regrettably, those efforts often end up wasted, as trade promotions seem to be notoriously tricky to execute across the industry. According to Salesforce, nearly 40% of trade promotions are not executed as intended. Every time one of these promotions fails or isn’t executed

Continue Reading...

Future-Proof Your Revenue Enablement Strategy

If there’s one constant in the world of B2B buying and selling, it’s change — which translates into massive and exciting opportunities for revenue enablement leaders and their teams. The way buyers want to buy is ever changing and sellers must adapt.  Sales processes are becoming less linear. The makeup of buying committees has changed.

Continue Reading...

Mediafly Named Leader in 2024 Aragon Research Globe™ for Sales Enablement Platforms

In the world of B2B buying and selling, change is the only constant. And this past year saw more change than ever before — largely due to the rise of new technologies like Generative AI.  Aragon Research recently released its Globe™ for Sales Enablement, which highlights recent advancements in the Sales Enablement space.  In this

Continue Reading...

4 Signs You Need Better Value Selling Tools

It’s no secret that the past 2 years have been difficult for most businesses. With economic uncertainty comes stricter budgets, and customers will find any excuse not to spend money, even when the investment could benefit them or their organization. The onus has now fallen on sellers to articulate the value of their product in

Continue Reading...

How Smart Content Management Can Supercharge Distributor Partnerships

Distributors are an important partner for many CPG companies, helping brands reach larger markets without having to establish their own infrastructure. However, selling through distribution partners can often feel like ceding control of your destiny — you’ve lost some control over your sales initiatives. It’s hard to know how they’re selling your products, what content

Continue Reading...

Value Selling: The Antidote for “ No Decision” and Stalled Deals

Over the last 12 to 18 months, shaky economic conditions have created a market fraught with hesitancy. What’s more, buyers are experiencing paralysis by analysis due to countless options and huge quantities of information.  Deals are stalling at best and falling through at worst: 56% of prospective customers who initially expressed interest in making a

Continue Reading...