Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreEven if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreMany CPGs use trade promotions to drive sales and increase brand awareness. Regrettably, those efforts often end up wasted, as trade promotions seem to be notoriously tricky to execute across the industry. According to Salesforce, nearly 40% of trade promotions are not executed as intended. Every time one of these promotions fails or isn’t executed
Continue Reading...If there’s one constant in the world of B2B buying and selling, it’s change — which translates into massive and exciting opportunities for revenue enablement leaders and their teams. The way buyers want to buy is ever changing and sellers must adapt. Sales processes are becoming less linear. The makeup of buying committees has changed.
Continue Reading...In the world of B2B buying and selling, change is the only constant. And this past year saw more change than ever before — largely due to the rise of new technologies like Generative AI. Aragon Research recently released its Globe™ for Sales Enablement, which highlights recent advancements in the Sales Enablement space. In this
Continue Reading...Picture this: You’re a top seller who just got off a call with a prospective customer. You feel in your gut that this is a deal you can win, so you start prepping your follow-up. Naturally, you want to share the perfect piece of content that will really drive home the sale. But, there’s a
Continue Reading...Since ChatGPT launched in November 2022, the world has been abuzz with talk of Generative AI. Nearly every sector has been touched by this breakthrough development, and the technology is only in its infancy. While the full impact of GenAI is yet to be seen, one thing is certain: business will never be the same
Continue Reading...It’s no secret that the past 2 years have been difficult for most businesses. With economic uncertainty comes stricter budgets, and customers will find any excuse not to spend money, even when the investment could benefit them or their organization. The onus has now fallen on sellers to articulate the value of their product in
Continue Reading...2023 was abuzz with news of Generative AI (GenAI), but 2024 is set to be the year this groundbreaking technology transcends the realm of buzzwords to become a driving force of business. GenAI is no longer just a shiny new toy for revenue teams. It is a paradigm shift that will transform the way we
Continue Reading...For more than a decade now, we’ve been watching a tidal wave of sales technologies hit the market. Most of these tools are best-of-breed, designed to solve singular problems with a targeted feature suite. On the surface, this approach makes logical sense: if a software is dedicated to a single function, it’s more likely to
Continue Reading...Distributors are an important partner for many CPG companies, helping brands reach larger markets without having to establish their own infrastructure. However, selling through distribution partners can often feel like ceding control of your destiny — you’ve lost some control over your sales initiatives. It’s hard to know how they’re selling your products, what content
Continue Reading...Over the last 12 to 18 months, shaky economic conditions have created a market fraught with hesitancy. What’s more, buyers are experiencing paralysis by analysis due to countless options and huge quantities of information. Deals are stalling at best and falling through at worst: 56% of prospective customers who initially expressed interest in making a
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