Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreEven if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreAccording to Forrester, a meager 10% of buyers report that sales reps are value-focused, with most still using a less-than-effective “product pitch.” How do you transition from pitch to “purpose”? The advice: Leverage the 3 buy buttons in the brain to improve your customer engagements and sales success. https://www.mediafly.com/value-based-selling-how-to-increase-sales-and-differentiate-yourself-with-the-close-sales-methodology/
Continue Reading...Welcome to the Evolved Selling Institute, an exclusive resource providing you with independent insights, resources and tools to help successfully guide your sales enablement journey. We designed the Evolved Selling Institute for sales execs, sales enablement practitioners, content marketers and value consultants just like you… To provide an optimized roadmap with important research, peer experiences
Continue Reading...In recent research from Gartner Inc., the analyst firm found “information connectors” to be the most successful sales reps, increasing the likelihood of purchase ease by 40%. This new breed of seller serves as a curator or broker of information, directing customers to the tools, data, and insights they need to make informed purchase decisions.
Continue Reading...One of the biggest roadblocks to implementing a sales enablement solution is securing buy-in from key internal stakeholders. What some stakeholders don’t realize is that there are many areas sales enablement touches in an organization; It’s not just about sellers. It’s about marketing alignment, sales collaboration, content management, customer experience, an understanding of key business
Continue Reading...At Mediafly, we’ve encountered many companies who initially tried to build their own sales app internally in place of sales enablement technology, but failed for one reason or another. When it comes to implementing content management and sales enablement solutions, it’s always better to adopt an existing solution rather than build your own. Here’s why:
Continue Reading...In the highly-regulated financial services industry, enabling sales, marketing, and compliance teams with Mediafly’s sales enablement technology mitigates risk for your organization, while also giving marketing real-time insights into content performance and sales access to an innovative delivery platform. Financial Services marketers and compliance teams are tasked with making sure all content is on-brand and
Continue Reading...Gartner notes that, “Application leaders supporting sales should use this Market Guide to understand the key capabilities offered by vendors in this market.” Mediafly is honored to be recognized in the October 2018 Market Guide for Digital Content Management for Sales from Gartner. We believe our inclusion validates the relentless pace of innovation we strive
Continue Reading...Selling in a digital-first world comes with a unique set of challenges for manufacturers. In an industry that once relied heavily on relationship-based selling, manufacturing companies are quickly realizing they’re no longer able to simply “wine and dine” prospective buyers to make a sale. The stakes are changing, and buyers want more. In the age
Continue Reading...Mediafly is excited to be the exclusive annual sales enablement partner to Sales Assembly, a Chicago-based community bringing leaders from local technology companies together to build effective, efficient and profitable sales organizations. Sales Assembly’s first annual Summit took place on June 6th, 2018 and showcased revenue leaders from the most prominent and fastest growing tech
Continue Reading...Using Technology to Better Serve Your Buyers Irrelevant content is not an option. We know this because of the power of data, which revealed that 65% of B2B buyers are likely to switch brands if they perceive they’ve been treated generically1. Relying on data, rather than gut instinct alone, can mean the difference between a
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