Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Interactive Presentations: A Piece of the Sales Enablement Equation
Today’s modern B2B buyer is entering the sales process later and with more knowledge about product capabilities and competitive differences than ever before. A salesperson’s job has evolved from educating buyers on products to showing how a product or solution can deliver value to the buyer’s business or solve the buyer’s business challenge.
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Paving the way for Sales Success in the Financial Services Industry
Sellers and Marketers in the Financial Services industry have their work cut out for them. With strict rules and ever-changing regulations to adhere to, who wouldn’t struggle to create impactful, up-to-the-minute content and distribute it in a purposeful way? Haunted by the risk of penalties and in search of a competitive advantage in an over-saturated
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3 Key Takeaways from Salesforce World Tour Boston
As a certified Salesforce ISV Partner, Mediafly is thrilled to be joining Salesforce on their 2018 World Tour. Mediafly, a leading provider of sales enablement technology, is excited to share how progressive companies are using Mediafly and Salesforce together to enhance their sales effectiveness.
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CRM: A Piece of the Sales Enablement Equation
When you hear the term “sales enablement,” you may think of a CRM (customer relationship management) tool. While CRM is a big part of the sales enablement equation, it is most effective when integrated in a way that truly helps the sales reps.
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4 Key Takeaways from Super Bowl LII for B2B Marketers and Sellers
The Super Bowl is known for airing new commercials with innovative perspectives and messages. Though the majority of these spots are B2C brands, B2B marketers can learn from their success.
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Sales Horror Stories: A Suggs Collection
In my 20 years of sales, I have seen presentations that were shining beacons of marketing perfection. But 20 years is much too long to avoid any mishaps. I have gathered quite the collection of sales horror stories from presenters arriving late to meetings, all the way to inappropriate jokes kicking off a meeting full of Fortune 500 companies. It’s safe to say I have never been bored in the sales world.
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What Football Can Teach You About Marketing and Sales
It’s third down in a close game. This drive will determine the outcome. The fans are going wild and you can see the bead of sweat dripping from your coach’s brow on the sideline. What play do you call? Run? Pass? Play action? The game of football plays out like sales and marketing organizations.
Continue Reading...Improving CPG Sales by Unleashing the Power of your Network
BY LOU BARREIRO @lou_barreiro Connecting with buyers has become more difficult as technology continues to change the way we interact with each other. Marketing and sales leadership are finding challenges in being able to cut through all the digital noise that buyers go through on a daily basis. This leads to buyers having preconceived notions
Continue Reading...Defining the Perfect Selling Experience: Deb Calvert
Sales organizations want to deliver a fantastic sales experience for all of their customers. But what does that mean, exactly? Being sold to doesn’t always have the best connotation, but we instinctively know a good salesperson versus a bad one, even if we can’t quite grasp what the extra something they have is. But we
Continue Reading...The Half-Hour Sales Appointment
Think back to the last in-person appointment you set with a prospect (or likewise, with a team member). “Can we find an hour on each other’s calendars?” Maybe it’s an hour and a half, maybe even two hours, but no way you’re going to go below that, right? In a recent article on Psychology Today,
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