Welcome to the Evolved Selling Institute, an exclusive resource providing you with independent insights, resources and tools to help successfully guide your sales enablement journey.
We designed the Evolved Selling Institute for sales execs, sales enablement practitioners, content marketers and value consultants just like you… To provide an optimized roadmap with important research, peer experiences and assessment tools.
To be your go-to resource, helping your sellers better articulate your differentiating value, improve each customer interaction, and improve sales performance.
The Evolved Selling Institute was derived from my new book: Evolved Selling: Optimizing Sales Enablement in the Age of Frugalnomics.
In the book, we introduce the Evolved Selling Journey, a prescribed progression of value selling, content marketing and sales enablement innovations, helping you map a transformational course from:
- Traditional Selling – one we all know too well with less than effective sales pitches using large linear PowerPoint decks, printed collateral, and ineffective content management via email distribution and multiple document repositories.
- To Enabled Selling – where content and learning management systems are implemented to better organize, control, access and leverage existing sales content
- To Evolved Selling – delivering a truly different customer experience, one reimagined with provocative value articulation, dynamic multi-media presentations, interactive applications, intelligent visibility, AI and machine learning optimization.
The Evolved Selling Journey was developed collaboratively over the past decade with analysts, thought leaders and practitioners, to help streamline your sales enablement, optimize your content marketing and build a successful value consulting practice.
The Evolved Selling Institute adds to this work, sharing new first-hand experiences from successful practitioners, who we affectionately call EVOLVERS, in compelling podcast interviews and articles.
To this, we add
- Proprietary research findings and an exclusive resource center, to help you find all the answers to your important Sales Enablement and Value Consulting questions.
- Dynamic tools to help you assess your journey, benchmark against your peers and financially justify your next sales enablement investment.
- Live regional events to learn from analysts, share your first-hand experiences from fellow practitioners and meet other EVOLVERS.
Get the guidance you need to make your sales enablement journey the best it can possibly be.
Checkout what the Evolved Selling Institute has to offer at EvolvedSelling.com,
Signup and become an EVOLVER today.