Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Increase Competitive Advantage in CPG Sales
In an already competitive and crowded industry, CPG sellers find themselves pitching to distracted buyers on busy store floors. While 68% of these buyers see little or no difference across offerings1, sellers need to find a way to differentiate themselves to grab their buyer’s attention. With almost everything they need at their fingertips, B2B buyers
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The Forrester Wave™ Sales Enablement Automation Platforms Named Mediafly a “Strong Performer” delivering a “Best-in-Class” Experience, Q3 2018
The latest Sales Enablement evaluation from Forrester cites Mediafly’s “best-in-class” experience, impressive roster of clients in CPG, food and beverage, and manufacturing sectors, and industry-specific product extensions. Mediafly is honored to be included as a “Strong Performer” in The Forrester Wave™: Sales Enablement Automation Platforms – released in Q3 2018. The report evaluates sales enablement
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Tackle Manufacturing Sales Challenges with Sales Enablement
Selling in a digital-first world comes with a unique set of challenges for manufacturers. In an industry that once relied heavily on relationship-based selling, manufacturing companies are quickly realizing they’re no longer able to simply “wine and dine” prospective buyers to make a sale. The stakes are changing, and buyers want more. In the age
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Top Eight Considerations for Selecting a Sales Enablement Technology
The Sales Enablement space continues to pick up speed, and for good reason. According to a Forrester Consulting study, commissioned by Mediafly, companies that implement an interactive Sales Enablement platform accelerate deal closure by up to 43% and drive company growth by up to 60%1. Planning to incorporate a Sales Enablement technology into your overall
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Adopting an Ecosystem View of Sales Technology
I’ve said it before, and I’ll say it again. “Your buyer has changed.” Touting the features and functions of your product in static sales presentations won’t help your sellers hit their quotas. Leading value-driven sales discussions that address your buyer’s challenges while demonstrating the financial impact your product or service will have on their business
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Mediafly Wins MarTech Breakthrough Award: Best Content Sharing Platform
With over 2,000 nominations coming in from all over the world for this year’s MarTech Breakthrough Awards, Mediafly is thrilled to announce we’ve been selected as the winner of the “Best Content Sharing Platform” award. MarTech Breakthrough is an independent organization that recognizes the top companies, technologies, and products in the global marketing technology industry.
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Maximize Your Indirect Sales Channel for Stronger Sales Outcomes
If you’re a CPG or Manufacturing company, you’ve likely noticed your buyer has changed. They’re increasingly digital, reading about products and services online, and engaging with your sales reps later in the buying process than you’d probably like to admit. When that first human sales interaction happens, they’re expecting more than a static sales deck
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5 Reasons B2B Companies Should Stop Treating Their Distribution Channels Like Second-Class Citizens
In April 2018, Mediafly commissioned Forrester Consulting to explore how B2B companies support both direct and indirect sellers with sales enablement technologies. Through an online survey of 227 sales and marketing leaders, Forrester found that B2B Enterprises overwhelmingly prioritize providing tools and training for their direct sellers over indirect or partner sellers. Forrester also found
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How Sales Enablement Technology Can Accelerate the Buyer Journey
It’s noisy out there. Regardless of where they are in the journey, buyers are increasingly overwhelmed with content, data and options, often finding it easier to put off a buying decision than make one. Cutting through the noise in a crowded marketplace means providing prospects with exactly the right content, at exactly the right time,
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What your Sales Enablement solution is missing…
Sales enablement has become a necessary part of the sales and marketing tech stack for companies looking to increase sales productivity. But while your existing sales enablement solution may be improving sales efficiency, you’re likely missing a bigger opportunity to bolster sales revenue. The ideal sales enablement strategy should look something like this: Step 1
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