Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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4 Sales Enablement Predictions for 2019 from Mediafly’s Founder and CEO
Happy New Year! 2018 was an incredible year for the sales enablement space. Mergers and acquisitions, notable investments, and news of looming IPO runs all contributed to the success of Mediafly and our competitors while shining new light on the industry and validating the importance of sales enablement within the B2B sales and marketing tech
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6 Strategies to Increase Sales Enablement Technology Adoption
If you build it, will they come? Congratulations! You recognize your buyer has changed and have built your case for sales enablement technology. You know your customers are increasingly digital, doing more research on their own and engaging with your sales reps later in the buying cycle than ever before. You understand they can find
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5 Stats That Help Prove You Need a Sales Enablement Solution
One of the biggest roadblocks to implementing a sales enablement solution is securing buy-in from key internal stakeholders. What some stakeholders don’t realize is that there are many areas sales enablement touches in an organization; It’s not just about sellers. It’s about marketing alignment, sales collaboration, content management, customer experience, an understanding of key business
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How to Leverage Sales Effectiveness to Win More Deals
What do World Series Champs and Content-Driven Sales Reps Have in Common? I was catching up with Peter Ostrow on his way to a Red Sox World Series home game last month. As a lifelong Boston fan, attending this game with his brother was a dream come true. Fortunately for us, Peter, a Practice Director
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Building a Sales App? Read this first.
At Mediafly, we’ve encountered many companies who initially tried to build their own sales app internally in place of sales enablement technology, but failed for one reason or another. When it comes to implementing content management and sales enablement solutions, it’s always better to adopt an existing solution rather than build your own. Here’s why:
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What is Evolved Selling™?
Last week, Mediafly announced our acquisition of value-selling tools leader Alinean Inc. This acquisition combines the power of Mediafly’s best-in-class sales enablement platform with Alinean’s interactive selling tools and advisory services to create a new Evolved Selling™ experience. Earlier this year, I authored a blog post titled What is Sales Enablement?. That blog remains the
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Mediafly acquires Alinean Inc. to provide value-selling tools
Alinean will enhance Mediafly’s Evolved Selling™ solution with new value-selling interactive sales tools and advisory services. It’s an exciting day for Mediafly customers and the future of sales! I am thrilled to announce Mediafly’s acquisition of Alinean Inc., a leader in providing value-selling tools to empower B2B sellers to better connect, engage, and sell to
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Mitigating Risk in Financial Services with Sales Enablement
In the highly-regulated financial services industry, enabling sales, marketing, and compliance teams with Mediafly’s sales enablement technology mitigates risk for your organization, while also giving marketing real-time insights into content performance and sales access to an innovative delivery platform. Financial Services marketers and compliance teams are tasked with making sure all content is on-brand and
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Mediafly Recognized in 2018 Gartner Market Guide for Digital Content Management for Sales
Gartner notes that, “Application leaders supporting sales should use this Market Guide to understand the key capabilities offered by vendors in this market.” Mediafly is honored to be recognized in the October 2018 Market Guide for Digital Content Management for Sales from Gartner. We believe our inclusion validates the relentless pace of innovation we strive
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How Sales Enablement Solves for the Changing Sales Landscape Outlined in Salesforce’s Latest Report
Salesforce is known for being a leader in CRM technology, but more recently they’ve expanded into the realm of professional research. In 2018, Salesforce Research surveyed over 2,900 global sales leaders and compiled their findings for the third edition of their “State of Sales” report. The themes captured in the report were echoed at Dreamforce,
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