Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreEven if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreSales engagements have transformed from one-way presentations to two-way interactions. Why? B2B buyers have changed their approach to buying products, services, and technology. They engage with sales reps later in the buying process and have higher expectations for what they will take away from sales conversations. With less time in front of buyers, sellers need
Continue Reading...Within every sales organization, regardless of industry or size, you’ll find common challenges impeding the productivity and effectiveness of sales processes. With a sales enablement solution, these challenges can be minimized or eliminated to produce a highly successful organization. At Mediafly, we call the evolution of your sales organization, made possible by sales enablement, Evolved
Continue Reading...Today’s modern B2B buyer is entering the sales process later and with more knowledge about product capabilities and competitive differences than ever before. A salesperson’s job has evolved from educating buyers on products to showing how a product or solution can deliver value to the buyer’s business or solve the buyer’s business challenge.
Continue Reading...Sellers and Marketers in the Financial Services industry have their work cut out for them. With strict rules and ever-changing regulations to adhere to, who wouldn’t struggle to create impactful, up-to-the-minute content and distribute it in a purposeful way? Haunted by the risk of penalties and in search of a competitive advantage in an over-saturated
Continue Reading...Data-Driven Insights: A part of the sales enablement equation According to Forrester Research, 77% of B2B buyers want sellers to integrate customized data-driven insights into sales presentations. The information presented should teach them something new about their business, industry or market and help the seller to tell the story of how the product or service
Continue Reading...When you hear the term “sales enablement,” you may think of a CRM (customer relationship management) tool. While CRM is a big part of the sales enablement equation, it is most effective when integrated in a way that truly helps the sales reps.
Continue Reading...Content management is primarily seen as a marketing tool, but it is also one of the most critical pieces of the sales enablement equation. A robust content management system (CMS) will store content in one place for sales reps while giving them confidence that they’re using the most up-to-date materials. At the same time, it
Continue Reading...Sales enablement technology: Leveraging a mobile platform for strategic selling The behaviors of B2B buyers are changing, and sales transformation is no longer an option. The modern B2B buyer has evolved into a hybrid of characteristics seen in B2B and B2C consumers. Their engagement preferences have changed as they’re more self-directed when it comes to
Continue Reading...Today’s B2B buyers are changing their behaviors, and as a result, the traditional sales process is no longer traditional. With increased access to information about products, industry knowledge and competitive intel, buyers have more power when entering into the sales process. The additional resources buyers have at their fingertips allows them to conduct their own
Continue Reading...Tackling the disconnect between buyers and sellers in the sales and marketing ecosystem is a challenge for companies of all sizes, and across all industries. While only 8% of buyers believe sellers are adding value, buyers will purchase from sellers who can provide clear insight and a path to value 74% of the time.
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