Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreMarketing and IT Are Teaming Up: Here’s Why
Long gone are the days where a company’s marketing and tech teams are independent with little-to-no collaboration. As of recently, companies are making a strong shift toward merging the two divisions given marketing’s push to use mobile technology. Marketing teams are becoming less overlooked in mobility conversations as they increasingly become the main advocate for
Continue Reading...The 5 Pains of Selling and Reviewing Secure Content (and How to Solve Them)
You know the worry of too many people touching secure content, thus increasing the risk of it getting leaked or stolen. You’ve felt the panic caused by sales & pre-/post-production materials going “missing” when you need them the most. You’ve experienced the headache of using complicated software for a process that shouldn’t be so complex.
Continue Reading...5 Methods For Measuring Enterprise Mobility ROI
Measuring enterprise mobility ROI figures isn’t always the easiest task to accomplish. Enterprise mobile apps tout huge benefits, such as gains in productivity, simpler collaboration, and improving sales enablement. Let’s assume all of these benefits appeal to you, so you give enterprise mobility a shot. The following data points should be measured in order to
Continue Reading...Best In Class Mobile Transformation Strategy: Adapt or Get Left Behind
In Andrew Borg’s study “Enterprise-Grade Mobile Apps: Powering Organizational Transformation”, the Aberdeen Research Director explains that apps are no longer a “nice to have.” Apps are an integral part of the B2B landscape and redeem impressive tangible benefits simultaneously. Let’s explore the creation of a best in class mobile transformation strategy so you can navigate
Continue Reading...3 Critical Factors to Increase Mobile Sales Efficiency
Let’s face it. You’re busy and you’re always on the road. That’s just how it is. But there are ways to access the latest sales collateral, and customer information while still being able to customize them on the fly. Making you better, more efficient, and ultimately a less busy salesperson. More and more of the
Continue Reading...Designing Airship
(This is Appendix 1 of our multipart series on Airship, Mediafly’s new Content Management System. For more, please read the introduction.) Our primary design goal while designing Airship is that simplicity is key. Designing a simple, intuitive user interface requires thought, discussion, arguments, mockups, wireframes, iteration, improvements, process, and lots and lots of feedback. Version 1
Continue Reading...Gartner study affirms trends Mediafly is seeing in market
Mediafly’s secure business media services rely upon cloud-based technologies for worldwide availability and scalability. Gartner, in its 2012 IT spending forecast “expects enterprise spending on public cloud services to grow from $91 billion worldwide in 2011 to $109 billion in 2012. By 2016, enterprise public cloud services spending will reach $207 billion.” Overall, “IT spending
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