In Andrew Borg’s study “Enterprise-Grade Mobile Apps: Powering Organizational Transformation”, the Aberdeen Research Director explains that apps are no longer a “nice to have.” Apps are an integral part of the B2B landscape and redeem impressive tangible benefits simultaneously. Let’s explore the creation of a best in class mobile transformation strategy so you can navigate the shifting enterprise sales landscape.
Now more than ever, employee and executive demands are steering toward greater mobility within companies, followed shortly by the desire to become more technologically efficient. However, no matter where the demands originate from, there is universal acceptance that mobile apps are on the rise, and that they should be a focal point in integrated marketing strategies.
Upon identifying the top-performing organizations for analysis in their study, Aberdeen used three KPI’s in which to measure each company:
1. Time-to-information, meaning the regularity in which companies are able to access critical information within allotted time frames.
2. How often employees work on mobile devices, measured as a percentage of their total daily workloads.
3. Changes in operational efficiencies measured by observing the year-over-year trends.
With these set guidelines in place, Aberdeen scored the organizations, listing them as “Best in Class”, “Industry Average”, and “Laggard”. Not surprisingly, those organizations categorized as Best in Class, already had a mobile strategy in place prior to the study resulting in notably higher scores than the other two classifications in nearly every measured KPI. In addition to the standards for success, these Best In Class organizations had significantly more mobile apps deployed, and across a broader range of platforms than their colleagues.
One key point emphasized by Aberdeen at the tail end of the article, centered on how vital it is to create a well-functioning mobile ecosystem for your apps. It is not enough to simply mobilize existing enterprise software. Instead, companies should strive to create a self-sustaining mobile strategy that can connect all aspects of a company’s environment, no matter the department, title, or function.
Source: Andrew Borg, “Enterprise-Grade Mobile Apps: Powering Organizational Transformation”
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