Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreMobile First Approach: Avoid Over Complication and Diminishing Value
When evaluating mobile applications it’s easy to get caught up in the “flashy” and “new”, shifting focus away from driving utilization of the app – the most critical success factor. Even through widely used cloud-based applications like Salesforce.com and Workday are going mobile and increasingly adding feature rich products to solution suites, many users are seeing a
Continue Reading...Is “Innovation Included” In Your Enterprise Mobile App?
When you’re constantly struggling to just keep up, it’s nearly impossible to find the time to focus on innovation or even adequately adjust to the outlier innovative changes that impact your organization. The release of iOS7 was a hard lesson for many companies using enterprise mobile apps. One off and custom designed mobile apps aimed
Continue Reading...Get Personal: Use Mobility to Enable Unique and Personalized Customer Interactions
I started feeling nostalgic the other day and decided to take a stroll down memory lane. It led me back to my high school yearbooks. Besides being thankful that the trucker hat phase is over, looking back through the messages that my classmates had written on the front and back pages made me wish that
Continue Reading...Enterprise Mobile Enablement: How to Kick-Off This Transformation Shift
Enterprise mobility. Mobile enablement. Enterprise-level mobile apps. These buzzwords are indicative of what Forrester calls the mobile mind shift, and for good reason. That being said, when trying to conceptualize what this shift means in your company’s ecosystem, how to integrate these concepts into your strategy and how to leverage them appropriately – it can be overwhelming. It’s very
Continue Reading...Enterprise Mobile Content from SharePoint Can Be Sexy, Elegant and Engaging
Microsoft SharePoint is a fantastic tool that does numerous things well. It allows companies to manage complex workflows, create Intranet and web portals, and manage sales and marketing materials across large companies. Unfortunately, without the right mobile app, you risk losing the impact and sizzle of your mobile presentations and mobile content. Out-of-the-box, SharePoint has two
Continue Reading...9-5 No Longer: How the Mobile Shift Is Changing Workplace Culture
The B2B mobile shift and enterprise mobility solutions are enabling both flexibility and process standardization. These benefits also mean that there is no longer a defined start and end time to the typical workday. Heck, the idea of a typical workday is anything but typical. “The punch in, punch out work environment is nearly obsolete,” says virtual service
Continue Reading...Experts Weigh In On Mobile Security
Prepare yourselves…techies are claiming that mobile technology will be more secure than traditional computing by the year 2014. The reason? It is because companies are increasingly adopting security strategies focusing on mobility, so the likelihood of mobility having superior security features in place is high. With both BYOD policies and emerging technology in place, mobile
Continue Reading...Don’t Fear the Apps: Mobilizing Your Production Process
First off, I hope that the title made you think of Will Ferrell playing a cowbell. Now let’s move on to business: mobilizing your production process for video. If you’re reading this, I’m going to assume that you’re in the film and television production business or other related field, so I’m going to put this
Continue Reading...Negative Impacts of iOS 7 on Enterprise Apps
Apple is radically changing iOS 7’s user interface and experience. While the verdict is still out whether this represents a major step forward for iOS, it represents a dramatic step backward for companies that have dozens to hundreds of apps built by third parties development firms. The simplified user interface means that a lot of things that were
Continue Reading...The Costs of Not Mobilizing Your Enterprise
I think we all know the feeling. You’re tired on a Saturday evening, your friends are begging you to come out with them, but you reluctantly decline. The next day they’re all talking about how awesome it was, and how Bono showed up and bought everyone a shot and a pair of sunglasses, or you
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