Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreFeatured
Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreWhy Prospecting Challenges B2B Marketers
The digital presence of B2B companies like HubSpot, MailChimp and even shipping giant, Maersk, could give some B2C brands a run for their money. But despite the advanced techniques that some B2B companies are using, B2B marketers are struggling to catch up to the digital age as well as B2C companies. Forrester Research, in collaboration
Continue Reading...How to Connect with a Prospect in 3 Steps
Facebook has friends, Twitter has followers and LinkedIn has connections. On LinkedIn, the definition of connection is very literal: you know this person in some way, whether they’re a colleague, a former classmate, a friend of a friend, or you’ve done some business together. Being in a prospect’s network, however, is quite different from actually
Continue Reading...When Shooting Marketing Videos, DIY Is Not the Best Approach
Picture this: You’ve got an upcoming customer event and you want to film it so that you can promote it next year and show it to prospective customers. Maybe you’ve got an executive speaking at an event and you want to give the world a preview. Are you thinking about buying some equipment and shooting
Continue Reading...Q4: 5 Impactful Initiatives for Marketing and Sales
In the last few months of the year, companies already have their sights set on 2016. Whether in planning their next campaign, their next big piece of content or new messaging, it’s easy to go into cruise control as the year winds down. After all, your campaign isn’t going to move from start to finish
Continue Reading...A New Way of Looking at an Old School Theory: Cutting Through the Digital Noise
Early models of communication teach us about the process of sending and receiving messages or transferring information from one party (the sender) to another (the receiver). In any communication model, noise interferes with decoding a message. In today’s digital world, there is more noise than ever. The external noise that used to interfere with our messages
Continue Reading...How “Avengers: Age of Ultron” Taught Me the Importance of Marketing Content
It’s no secret that the Avengers: Age of Ultron movie is set to be another box office success. It has already been declared the second-best movie debut on record, following Marvel’s Avengers, which ranks as number 1. So, it’s safe to say that Disney knows what they’re doing when it comes to movies. According to
Continue Reading...3 Steps Marketers Can Take to Drive Sales Transformation
Companies are investing millions of dollars in technology, training and content every year. Yet, sales departments are not seeing the top-of-the-line revenue they wish to see. Stephen Diorio observed in a recent Forbes article that executive buyers feel as though B2B salespeople are too focused on “product pushing.” At the same time, salespeople have
Continue Reading...3 Situations to Avoid with Your Social Media Marketing
Social media marketing has quickly become essential to the success of a business. Companies both large and small are incorporating social media into their overall marketing strategy, with many making it a top priority. As you look to implement a new social media marketing strategy or refine an existing one in 2015, here are three
Continue Reading...Putting the Customer First is Essential in B2B Marketing
In a recent article, Forbes reported that B2B marketers should spend more time focusing on the 1:1 relationships with their customers. In the B2B marketing world, one-on-one interactions with customers are essential to the success of a business. To help companies develop successful relationships with customers through marketing, Forbes offers the following recommendations: Communicate with
Continue Reading...What Marketers Must Know about Sales
If you follow Mediafly on social media, you probably have noticed that we spend quite a bit of time discussing the alignment between sales and marketing. This is due to the ongoing evolution that both of these departments are going through. Rather than remain as two disparate teams, sales and marketing have been brought together by
Continue Reading...