Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreAs buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreEven if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreYears ago, I was in conversation with someone from a well-known sales and marketing software provider. We were talking about sales enablement – naturally – and he pointed out that, sometimes, sales and marketing teams can be highly tactical and not very strategic. This, he said, was a key contributor to many lost opportunities and
Continue Reading...Customer loyalty is essential to every company’s success. This is especially true in SaaS and other subscription-based business models that rely on renewals and expansions to sustain growth. With so many competitive options today, your profitability is dependent on your ability to build trust and brand loyalty with customers. Keeping your current customers happy and
Continue Reading...I interviewed Jeff Davis, a sales and marketing alignment expert, author and international keynote speaker. We discussed his book: Create Togetherness: Aligning Sales and Marketing to Drive Revenue Growth, to provide practical tips to help you identify and begin to address your sales and marketing alignment issues. Jeff had some wonderful insight into growing and changing
Continue Reading...One of the biggest roadblocks to implementing a sales enablement solution is securing buy-in from key internal stakeholders. What some stakeholders don’t realize is that there are many areas sales enablement touches in an organization; It’s not just about sellers. It’s about marketing alignment, sales collaboration, content management, customer experience, an understanding of key business
Continue Reading...In the highly-regulated financial services industry, enabling sales, marketing, and compliance teams with Mediafly’s sales enablement technology mitigates risk for your organization, while also giving marketing real-time insights into content performance and sales access to an innovative delivery platform. Financial Services marketers and compliance teams are tasked with making sure all content is on-brand and
Continue Reading...Mediafly is excited to be the exclusive annual sales enablement partner to Sales Assembly, a Chicago-based community bringing leaders from local technology companies together to build effective, efficient and profitable sales organizations. Sales Assembly’s first annual Summit took place on June 6th, 2018 and showcased revenue leaders from the most prominent and fastest growing tech
Continue Reading...Sellers and Marketers in the Financial Services industry have their work cut out for them. With strict rules and ever-changing regulations to adhere to, who wouldn’t struggle to create impactful, up-to-the-minute content and distribute it in a purposeful way? Haunted by the risk of penalties and in search of a competitive advantage in an over-saturated
Continue Reading...The Super Bowl is known for airing new commercials with innovative perspectives and messages. Though the majority of these spots are B2C brands, B2B marketers can learn from their success.
Continue Reading...It’s third down in a close game. This drive will determine the outcome. The fans are going wild and you can see the bead of sweat dripping from your coach’s brow on the sideline. What play do you call? Run? Pass? Play action? The game of football plays out like sales and marketing organizations.
Continue Reading...BY LOU BARREIRO Â @lou_barreiro Connecting with buyers has become more difficult as technology continues to change the way we interact with each other. Marketing and sales leadership are finding challenges in being able to cut through all the digital noise that buyers go through on a daily basis. This leads to buyers having preconceived notions
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