Social Media House of Cards by Mark Smiciklas | CC By 2.0
Social media marketing has quickly become essential to the success of a business. Companies both large and small are incorporating social media into their overall marketing strategy, with many making it a top priority.
As you look to implement a new social media marketing strategy or refine an existing one in 2015, here are three situations you’ll want to avoid.
1.) Â Â Failing to Post on a Regular Basis
One of the biggest mistakes marketers can make with regards to social media is failing to post on a regular basis. Your followers expect to see a regular flow of posts on a weekly basis. For each of the big social media outlets, (Facebook, Twitter and LinkedIn) there is an optimal number of times your company should post on each site. 5-10 times per week is considered optimal for Facebook. For Twitter, it’s 3 times per day. And for LinkedIn, it’s about 20 times per month.
2.) Â Â Handling Everything Manually
If you follow the suggested posting frequency for each social media outlet, you are looking at spending a large chunk of your time on these efforts, which isn’t realistic for busy marketers. While posting to each social media site one by one may give you reassurance that your post will be deployed right away, this process is time consuming and inefficient. Instead, invest in a tool that lets you manage all your posts from a single dashboard. These tools allow you to schedule posts and track social media metrics from one location, so you don’t have to jump from site-to-site to execute your social media activities.
3.) Â Â Publishing the Same Message Across All Channels
While it’s a good idea to build your online presence on multiple social media outlets, it’s important to make sure your message varies from channel to channel. In other words, avoid posting the same message to multiple sites because chances are, your followers on one account are following you on another. Try to mix up your posts by tailoring them for each social media outlet. Your most professional posts such as product promotions and education should be reserved for LinkedIn, while Twitter and Facebook posts can be more personal or friendly, like pictures from a recent company event or corporate team building activity.
As social media marketing continues to generate leads for many businesses, it’s important to make your overall strategy and processes as strong as possible. Avoiding these mistakes will strengthen your online presence, helping stay in front of your customers and your competition.
What are you doing in 2015 to strengthen your social media marketing strategy?
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