Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreAre These 10 Marketing Analytics on Your Radar?
Once upon a time, the term ‘analytics’ was reserved solely for data managers and the IT department. However, as globalization and mobilization have continued to grow within many organizations, analytics has also taken on a larger role. This means that it’s no longer acceptable for marketing to shy away from the numbers. Instead, marketers must
Continue Reading...Top 3 No-Nos for B2B Digital Marketers
We’re three months into what has already proven to be a very busy year for marketing professionals. As social media advertising costs increase, technology continues to evolve at an alarming rate. The ways in which users interact with digital products and services are all models that call for aggressive and creative marketing solutions. In the
Continue Reading...Marketing Is Driving App Selection With IT Riding Shotgun
There has been an underlying rift between sales and marketing teams since the dawn of the cubicle. Depending on the organization, this rivalry is like Cain and Abel or David and Goliath: one side is working to get the brand recognized while the other is looking furiously for the right sales enabler to talk about
Continue Reading...Holding Onto Marketing Collateral Effectiveness
The old school way of marketing was governed by the goal to create large quantities of materials that would resonate with large quantities of people. When trying to achieve global reach and touch multiple industries it is extremely challenging to customize your marketing material and even harder to track its effectiveness. Â Holding onto marketing collateral
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