Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Value-Based Selling: Increase Deal Velocity and Win Rates with the CLOSE Sales Methodology
We’ll just say it: being a B2B seller today is hard. Budgets are tight, buying committees are getting larger and more deals are going in front of the C-suite. Today’s buyers are more risk-averse and looking for any excuse to walk away which is why we’re seeing more deals stalling out or getting lost to
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Reimagining Revenue Enablement: A Look Back at Our Year of Product Innovations
2023 was a big year for the enablement space defined by two key trends. First, the scope of enablement officially expanded beyond the sales team to encompass all members of the revenue team. We’ve entered into an era where customers are demanding a seamless experience and to deliver that every customer-facing team – from marketing
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Combatting the Forgetting Curve: 3 Ways to Ensure Your SKO Doesn’t Go to Waste
It’s SKO season: time for revenue teams and their leaders to get together and map out goals and strategies for the year ahead. There’s no doubt that SKO is an exciting period for everyone involved, but the sad reality is that the excitement doesn’t always carry forward into the rest of the year. Far too
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Mediafly Named to G2’s Best of Sales Software Products
G2 recently released their list of Best Software Products for 2024 and Mediafly was named one of the best Sales software platforms. There are thousands of sales tech vendors on the market right now. Out of 3,942 total products in the sales software category, and 305 that were eligible for the 2024 Best Software Awards,
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Time is Money: 5 Ways to Improve Sales Rep Productivity
Have you ever found yourself wishing there were more hours in the day? Time is our most valuable resource. And while there’s no way we can add more hours to the day, we can use our time wisely to gain more value from it. This is especially true for sales reps. Closing deals today is
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CPGs: Improve the Effectiveness of Trade Promotions
Many CPGs use trade promotions to drive sales and increase brand awareness. Regrettably, those efforts often end up wasted, as trade promotions seem to be notoriously tricky to execute across the industry. According to Salesforce, nearly 40% of trade promotions are not executed as intended. Every time one of these promotions fails or isn’t executed
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Future-Proof Your Revenue Enablement Strategy
If there’s one constant in the world of B2B buying and selling, it’s change — which translates into massive and exciting opportunities for revenue enablement leaders and their teams. The way buyers want to buy is ever changing and sellers must adapt. Sales processes are becoming less linear. The makeup of buying committees has changed.
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Mediafly Named Leader in 2024 Aragon Research Globe™ for Sales Enablement Platforms
In the world of B2B buying and selling, change is the only constant. And this past year saw more change than ever before — largely due to the rise of new technologies like Generative AI. Aragon Research recently released its Globe™ for Sales Enablement, which highlights recent advancements in the Sales Enablement space. In this
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Shield the Field: Fight Decision Fatigue with Prescriptive Sales Content
Picture this: You’re a top seller who just got off a call with a prospective customer. You feel in your gut that this is a deal you can win, so you start prepping your follow-up. Naturally, you want to share the perfect piece of content that will really drive home the sale. But, there’s a
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Harnessing the Power of GenAI to Maximize Revenue
Since ChatGPT launched in November 2022, the world has been abuzz with talk of Generative AI. Nearly every sector has been touched by this breakthrough development, and the technology is only in its infancy. While the full impact of GenAI is yet to be seen, one thing is certain: business will never be the same
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