Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreHow Do You Push the Needle Forward on Transformational Mobility?
Already a way of life for consumers—mobility is affecting the way businesses operate, enabling core business functions such as sales. From making customer interaction more dynamic and relevant to streamlining business processes, mobile selling solutions enable sales teams to reach new levels of revenue generation. More and more organizations understand that thriving in today’s competitive
Continue Reading...5 Reasons Why Every Salesperson Should Use a Mobile Selling Solution
Watch the video to learn how you can save your sales reps countless hours, help them spend more time focusing on closing deals, and give them the power to win more business! Businesses everywhere are well aware that the next frontier of mobility is here. They’ve already been using mobile platforms for communication and content-management.
Continue Reading...How to Drive Better Adoption of Mobile Selling Tools
The growing use of mobile devices in the workforce and the evolution of mobile applications from being just a glorified “task tool” into true enterprise software – deployed as a mobile application- has helped fuel positive disruption in core business functions such as sales. Almost 20 percent of sales organizations now consider tablets as the
Continue Reading...How My Time In the Military Prepared Me for A Role In Sales
Many years prior to joining Mediafly as the Director of Sales and Marketing, I was a technology officer in the U.S. Army. On paper, the world of sales and the military couldn’t appear more different. But even in the military, I learned a great deal about selling, persuasion and connecting with people. With the recent
Continue Reading...Integrating Your Inbound and Outbound Marketing Strategies
I recently attended Inbound 2014, Hubspot’s annual conference, which focuses on a wide range of marketing and sales tactics and methodologies. As the name suggests, the conference focused largely on inbound marketing and how Hubspot and their partners could impact messaging and content to ultimately win new business. My role at Mediafly is a unique hybrid of marketing and sales, so I’m able to experience and see the value in both strategies. During the conference, I learned a number of ways organizations are using both inbound and outbound tactics successfully. Here are the three takeaways on how to effectively integrate your inbound and outbound marketing and sales strategies.
Continue Reading...The Sales Challenge: The Right Tools for Pushing Back
Sales professionals are challenged with providing value early on in the relationship by making the prospect feel like he/she is learning something along the purchase journey. In order to support a successful sales team, marketing and product leaders must enhance the collateral the sales team uses to accomplish the difficult task of educating and challenging
Continue Reading...Knowing When to Push Back – the Challenge of Sales
There has been a lot of analysis and research recently on the importance of sales people having the wherewithal to understand the right time to challenge a prospect during a sales cycle. In a highly complicated sales processes, it is vital for the sales person to break through to the prospect in a unique and
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