5 Reasons Why Every Salesperson Should Use a Mobile Selling Solution

Watch the video to learn how you can save your sales reps countless hours, help them spend more time focusing on closing deals, and give them the power to win more business!

Businesses everywhere are well aware that the next frontier of mobility is here. They’ve already been using mobile platforms for communication and content-management. And now, more businesses are implementing mobile sales enablement initiatives to maximize the performance of their sales teams and fuel revenue growth. The evolution of mobile applications into enterprise selling solutions elevates the sales function to achieve unprecedented results. Mobile selling solutions enable more effective customer engagement that is achieved by developing a deeper understanding of their needs and creating a memorable experience that properly addresses these needs. Here are 5 reasons why every salesperson should use a mobile selling solution:

Easier Access to Information

In order for sales to maximize their reach with prospective customers, they need to have the right content at their fingertips. With mobile selling solutions, sales teams have access to the most up to date and impactful content at any time—regardless of location, WiFi access or device. Mobile selling solutions make it easy for marketing to distribute digital content to on-the-go salespeople. At the same time, content is easy for salespeople to locate and utilize.

Increased Productivity

Mobile selling solutions enable sales teams to work smarter. Thanks to improved access to information as well as the ability to create customized presentations directly from a mobile device, much of the busywork associated with meeting preparation is eliminated.

Greater Flexibility

Salespeople need to be able to leverage the most relevant type of content when it will be most impactful to customers. Mobile selling solutions bring new levels of flexibility and convenience to sales teams, allowing them to deliver content in a more adaptive manner. With greater access to different types of content, they can move seamlessly through a sales conversation, adapting it at any moment to meet customer needs.

Move Beyond Presentations

Creating an impactful selling experience takes more than just clicking through a PowerPoint deck. It also requires the ability to combine and leverage all types of content such as: charts, graphs images, text, slides or videos allowing the sales rep to tell sell your company’s total value. Mobile selling solutions help sales teams create these experiences by giving them the ability to assemble and tailor their content in real time. With a mobile selling solution, salespeople can move between content, information, data, and media in a way that feels like a conversation. Customers stay engaged, while salespeople set themselves apart.

Content Usage Tracking

For marketing, it’s essential to understand the value of the content provided to sales. But without a tracking system in place, it’s difficult to know if sales teams are even using sales-ready content, let alone which content is producing the best results.Mobile selling solutions needs to have packaged and custom reports that provide marketers with data around content usage so they can proactively respond to the needs of their sales team with stronger, more relevant collateral. It also allows for marketing to see the true ROI of their content and ramp up efforts around content that has the biggest impact. No more sales surveys that go unanswered, guess work or throwing content over to sales with no visibility into usage or relevance.

John Burns is the Director of Sales and Marketing at Mediafly, Inc.  His next post will be published sometime next month.  Please have a look at some of the products and solutions John has had a hand in selling: SalesKit and ProReview.   Want to implement a mobile selling solution at your company?