Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreMobilization of Content Will Make or Break Your Sales Efforts
With the use of mobile devices dominating as the preferred content delivery mechanism –the struggle with information overload is superseded by the struggle to access what you want, when you want. When you’re consuming content for personal interests it’s one thing but in the B2B world, specifically in sales, the consequence of using outdated content is severe. It
Continue Reading...Better Late Than Never: New Industries Finally Warming Up To Mobility
The days of mobility being thought of as simply making calls on a cellphone are over. Mobility has come to mean anywhere, anytime access to information and tools that are helping us all to live more productive lives. This has been solidified for consumers with the litany of B2C apps that are now available and
Continue Reading...Get Personal: Use Mobility to Enable Unique and Personalized Customer Interactions
I started feeling nostalgic the other day and decided to take a stroll down memory lane. It led me back to my high school yearbooks. Besides being thankful that the trucker hat phase is over, looking back through the messages that my classmates had written on the front and back pages made me wish that
Continue Reading...The Tidal Wave of Mobility In Team-Based Sales
There is a well-known statistic in sales; 10% of sales reps generate 80% of closed business deals. This uneven distribution of sales ability cripples team morale and further constrains the resources of the sales enablement team. Too frequently, managers focus the majority of their time on the 10% of sales reps who are earning most
Continue Reading...Marketing and IT Are Teaming Up: Here’s Why
Long gone are the days where a company’s marketing and tech teams are independent with little-to-no collaboration. As of recently, companies are making a strong shift toward merging the two divisions given marketing’s push to use mobile technology. Marketing teams are becoming less overlooked in mobility conversations as they increasingly become the main advocate for
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