Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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What Sales Tools Do Sellers Really Need?
The average number of sales tools used by reps has grown to 5, from CRM, online meeting tools, and signature solutions to more advanced sales enablement, learning management, and presentation technology. That is according to a new report from Smart Selling Tools. But is it possible to have too many sales tools? And at what cost? Two-thirds
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EVOLVERS Spotlight: Hexagon Ops Management Survey
Hexagon is a global leader in sensor, software and autonomous solutions, putting data to work to boost efficiency, productivity, and quality across industrial, manufacturing, infrastructure, safety, and mobility applications. Hexagon wanted to provide a way to better connect and engage with customers and prospects around their operations management. Mediafly worked with Hexagon to convert a
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B2B selling in a COVID-19 economy – digital acceleration changed the status quo. Can ROI selling help?
Earlier this year, B2B sales teams ran into the Mack truck of the pandemic economy. Amidst the adversity, lessons on the digital future of B2B sales are emerging. But how do you sell when budgets are frozen? Checkout our ROI selling discussion with Jon Reed, featured in Diginomica – https://diginomica.com/b2b-selling-covid-19-economy-digital-acceleration-changed-status-quo-can-roi-selling-help #Diginomica #b2b #sales #salestransformation #salesleadership
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Visual Storytelling: Grab Attention and Inspire Buying (w Nathan Jackson of Presentify)
In this interview with visual presentation expert Nathan Jackson, Managing Director of Presentify, he shared practical advice as to how to reshape your traditional presentations into more effective visual storytelling tools as we transition to digital selling being a requirement and in person meetings moving online via screen. He also gave valuable insight into how
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Value Messaging is THE Top Sales Enablement Priority
What is the top sales enablement priority for the remainder of 2020 and through 2021? This is the question that analyst Jim Dickey and the team at SalesMastery asked of sales leaders, to see what they needed from Sales Enablement to help accomplish their top sales objectives through the crisis and beyond. The top Sales
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EVOLVERS Spotlight: 6sense Value Assessment (6VA)
Account based marketing (ABM) is a very important technology, for buyers to leverage in order to focus precious marketing and sales resource on ideal accounts that are “in the market”, showing an affinity and need for your solutions. ABM is creating a new way to think about, prioritize and optimize funnel performance. This is also
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Mediafly (again) earns spots on Crain’s Chicago ‘Best Places To Work’ and Inc. 5000 ‘Fastest Growing Companies’ Lists
2020 isn’t all bad! This month the team at Mediafly was excited to learn we ranked on both Crain’s ‘Best Places to Work’ and Inc.’s 5000 ‘Fastest Growing Companies’ lists. This year marks the third year Mediafly has landed on Crain’s ‘Best Places to Work’ list and the seventh consecutive year we’ve made Inc.’s list
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Evolvers Spotlight – Skillsoft Digital Learning Value Estimator
Skillsoft wanted a way to consultatively engage with prospects and customers about their skilled talent and learning strategies and practices. The goal, help prospects uncover challenges with their current strategies, and help them understand the high cost of “do nothing” and potential value in improving with Skillsoft. Skillsoft collaborated with Mediafly to develop an interactive
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My Take: Closing Out 2020 And Positioning Your Sales Org For 2021
I recently had the honor of appearing on a Vendor Neutral expert panel, to discuss the changes in buyer behavior and sales in 2020, and how we think this will play out into the New Year and beyond. Here’s a roundup of the questions, my advice, and what it means for your 2021 sales enablement
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EVOLVERS Spotlight – CommVault Software-Defined Storage Assessment
Commvault helps customers around the world resolve a range of data-center, storage infrastructure and management issues. In order to more effectively market and sell these solutions, Commvault needed to become more consultative: to help prospects and customers understand their current challenges and advise on the savings and business value of potential improvements. To automate this,
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