Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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EVOLVERS Spotlight: Safeguard Global Fluency Assessment
Safeguard Global, a provider of workforce management data, technologies, services and local market expertise, were seeking a way to engage customers and prospects in a more consultative manner. What better way than through an interactive assessment? Global Fluency is a framework for multinational firms, created by Safeguard Global to measure their ability to secure and
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Guest Webinar: Removing Friction from Today’s Sales Process
Despite the changing landscape, reps have to put up the numbers, sales leaders still have to nail the forecast, and Ops and Enablement must be ahead at every step. Quotas don’t sleep. As a result, you should be asking your team and be able to confidently answer: How can we improve visibility and predictability? How
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Why Content is a Critical Component of Your Lead Nurturing Strategy (And Your Key to More SQLs)
On average, consumer product companies spend $105 per lead. Manufacturers spend a little more at $136 per lead. Retailers fare better at just $34 per lead, while IT companies spend a whopping $208 per lead. With more pressure than ever to fill sales pipelines, these costs add up, regardless of industry. So how do you
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How many value consultants does it take?
As the need for better communicating and quantifying the business value of proposed solutions continues to increase, more and more organizations are setting up and scaling their value consulting teams to support these efforts. These teams are tasked to create the calculation models, develop value storytelling, engage with prospect and customers to create assessments and
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Set, Go, Ready? Evolve to Modern Readiness to Change the Sales Training Game w/ Bryan Nass (Lessonly)
Bryan Naas is the Director of Sales Enablement for learning management system company Lessonly, and a veteran of Salesforce, where he served as Director of Product Enablement and Readiness for the Marketing Cloud. In this episode, we discuss the challenges with legacy sales training approaches and why implementing a modern sales readiness is so critical
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EVOLVERS Spotlight: Ansys Discovery Benefit Assessment
Ansys had a great solution in Discovery, to help product organizations quickly iterate on designs, accelerate time to market and build better quality products wile improving the way teams managed and collaborated on product development. However, getting customers to understand the potential business value, and not focus on just price and features, was a challenge.
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ON DEMAND – Closing Out 2020 and Positioning Your Sales Org for 2021
When times are tough, it’s important to reflect and learn some lessons so we can improve moving forward. We can’t make the same mistakes we made this year and expect to hit our targets next year using the same strategy. Checkout this on-demand panel discussion with Lindsay Bennett, Tom Pisello, Julie B. and Ashleigh Early
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Three Sales Challenges: Value + Productivity + Forecasting – with Clive Miller
Clive Miller is the founder of sales consultancy SalesSense and a veteran sales leader for Blackboard, SGI and SUN. In this interview we discussed the changing buyer landscape and the three big challenges facing sales enablement today: Moving sellers from Solutions + Benefits to Challenges + Business Value, Increasing Sales Productivity and Improving Forecast Accuracy.
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Collaborate with the ROI Guy on your Value Communication and Quantification
Budget lockdowns, Spending Freezes COVID committees oh my! Financial justification is a requirement, that is if you want to get your proposal considered, prioritized and approved. And not just for your biggest deals. You need to proactively provide a compelling and credible business case / ROI for all your prospects. But scaling your value capabilities
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EVOLVERS Spotlight: Cloud Computing TCO Calculator (from Linode)
Linode wanted to help customers understand the different cost options of hosting workloads across various cloud providers. The key was to highlight the various cost savings, operational agility, and new market opportunities by migrating their workloads from a number of different options to Linode. Linode collaborated with Mediafly to create the Cloud Computing TCO Calculator.
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