Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Forbes Business Development Council: 16 Key Steps To Better Business Decision Making
Businesses are in an unenviable position of needing to be right about most of their decisions. Even the smallest choices they make can significantly impact their ability to compete. Making the wrong decisions can lead to fallout in several ways, from financial hardship to losing vast numbers of their workforce. Because of the factors affecting
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Inside: Sales Enablement – Weighing in on the Commercial Ratio
Do you know what the Commercial Ratio is all about, why it’s a great sales and marketing alignment measure, and how it can get you a seat at the big table? Scott and I discuss each of these topics in depth, and as you’d expect from us both, not shying away from controversy and answering
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Forbes Business Development Council: 12 Ways Machine Learning Can Revamp Your Sales Process
It seems that every day, there are more and more tech tools at our disposal. Many technologies, including artificial intelligence (AI), can seriously help a business’s bottom line. Adoption of AI and machine learning allows companies to make needed improvements in the way they do business, but these technologies must be properly implemented if you
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Your EVOLVERS Summer Reading List
What summer is complete without sitting in the park, by the pool or on the beach reading or listening to a great book. For EVOLVERS this means mixing in some great lessons to establish a better mindset, learn some new tricks and expand our horizons. We’ve compiled some of our favorite reads for you here,
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Digital Selling: Ditch the Pitch and Create an Interactive Experience
EVOLVERS Virtual Meet-Up (Original record date: 6/23/20) With digital selling now “business as usual”, how have buyer expectations shifted, and what do you need to do to meet these new challenges? Checkout this previously recorded on-demand EVOLVERS Virtual Meet-Up to hear my interview of presentation expert Nathan Jackson, sales enablement visionary Clive Miller and esteemed analyst Peter
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9 Game-changing Techniques to Improve Sales Performance
You’ve been adjusting to the new selling environment, but now it’s time to take your sales strategy to the next level. Don’t fall for short-term fixes. These top 9 techniques dig below the surface to improve your sales performance from the ground up. The key here is working smarter, not harder. Whether you’re selling remotely
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Not all Bad News: The Crisis Glass is More than Half Full
I was talking to a top performing sales rep the other day and she was lamenting about how the crisis was impacting her clients and forecasted deals. Spending freezes, budget lockdowns and new approval committees were all she talked about. And for good reason. New research from DemandGen report indicates that indeed, 47% of B2B
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“Ditch The Pitch” with Barbara Giamanco (Women In Sales)
I was so very lucky to call this wonderful lady my friend and colleague. We sadly said goodbye to Barb Giamanco far too soon and quite unexpectedly in May. I wanted to honor her memory by resharing this episode chock full of valuable insight and Barbara’s upbeat personality. On why she came up with her
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EVOLVERS Virtual Meet-Up – CPG: The Time Is Now for Your Digital Selling Transformation
Listen and EVOLVE to this previously recorded webinar as Matt Navarro (Amer Sports Corporation) and Devin Long (The Heineken Company) discuss ways they are leveraging digital selling and accelerating sales transformation in a time of remote sales and uncertainty. https://www.mediafly.com/webinar/evolvers-virtual-meet-up-cpg-the-time-is-now-for-your-digital-selling-transformation/ #CPG #sales #salesenablement #digitalselling #remoteselling #salestransformation #discovery #insights #valueselling #assessment #revenueenablement #buyersjourney
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EVOLVERS Spotlight – Kronos Value Estimator
Kronos wanted to help prospects understand the potential value of their HR ands performance management technology and services. Kronos collaborated with Mediafly to create a self-service value estimator, to help prospects quickly understand their current improvement opportunities and potential savings and business value benefits of leveraging Kronos to improve their time-keeping, HR and workforce performance.
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