Kronos wanted to help prospects understand the potential value of their HR ands performance management technology and services.
Kronos collaborated with Mediafly to create a self-service value estimator, to help prospects quickly understand their current improvement opportunities and potential savings and business value benefits of leveraging Kronos to improve their time-keeping, HR and workforce performance.
Kronos leverages the tool in reach out and educational campaigns, to help connect with ever more frugal and economic-focused buyers, helping them understand the priority of improvement with Kronos, and to create a business case for executives and financial gatekeepers.
Interested customers further engage with Kronos sales and value specialists on a deeper-dive ROI analysis using a more advanced Mediafly Kronos Value Assessment tool (KVAT).
Checkout the tool at https://kronos.valuestoryapp.com/KVAT2/
Note: Kronos and Ultimate Software have merged and the new company is now rebranded as UKG (Ultimate Kronos Group), with the tool now rebranded as well.
#valueselling #valuemarketing #b2b #marketing #interactivecontent #valueassessment #businessvalue #valuemanagement #ROI #ROIcalculator #TCOCalculator #salestool #leadgen #demandgen #sellingtool #salesenablement #digitalselling #remoteselling #HR #HCM #Kronos
