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MANUFACTURING CASE STUDY

Industry-leading Manufacturer Drives Digital Transformation with Mediafly

igus | Cologne, Germany | 3,000+ employees

The Challenge

igus, a German-based manufacturer of polymer products, sought to enhance the way their 1000-member sales team pitched to potential clients. By implementing a sales enablement software, the company hoped to increase efficiency and alleviate the inconvenience of carrying cumbersome sales literature.

The Solution

igus implemented Mediafly’s platform for Evolved Selling™ to empower their sales team to improve engagement with prospective clients. With Mediafly, sales reps have the ability to incorporate interactive features and real-time, data-driven insights into their presentations to create a more personalized and engaging buyer experience.

QuoteMarks“The Mediafly app makes our sales job easier. I don’t have to carry in tons of brochures, tons of testimonials, tons of product demonstration pages. It’s all right there in the app. I just click on the page I need and show the customer. It looks very professional.”

The Result

Mediafly enabled igus to align their marketing and sales teams for increased efficiency and more effective sales interactions.

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