MillerCoors gathered beer category insights and partnered with Mediafly to develop a sophisticated yet user-friendly sales engagement solution. Mediafly then built a device-agnostic mobile solution to distribute on-demand, complex, data-rich content in a simplified easy-to-use format. MillerCoors sales teams now had relevant, insightful category insights paired with interactive elements, such as ROI calculators, at their fingertips. Mediafly’s platform elevated their sales pitches by making data the foundation of their conversations which increased retailer engagement. Mediafly deployed a reporting system, informing marketing on how sales teams use content in the field. This feedback assists marketers in designing future marketing programs and messaging.