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Commvault Needed Tools to Quantify Value for Buyers Earlier in the Sales Cycle

Improved
sales opportunities
Improved demand generation
Reduced
time to
qualified
lead

Information Technology | Tinton Falls, NJ | 2,700 Employees

Learn how Commvault collaborated with Mediafly to easily create online, interactive value assessments for buyers using Mediafly ValueStory®


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The Challenge

Commvault, is a leading provider of enterprise storage, backup and information lifecycle management solutions.

• They needed a simple, yet credible way to provide prospects with the cost and business benefits of their new Hyperscale backup solutions.

• Their team was tasked with meeting the need for personalization in a very specific way and sought a set of tools to help them calculate and quantify value to a wide variety of buyer personas.

The Solution

Commvault deployed Mediafly ValueStory to:

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Create online, interactive value assessments

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Provide more targeted reports to prospects

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Enable website visitors to assess themselves

We see a high percentage of leads move into active sales opportunities because prospects are already in the consideration phase.

Lance Shaw, Director of Solutions Marketing

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The Results

Commvault saw impressive results using Mediafly ValueStory including:

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Improved sales opportunities

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Improved demand generation from marketing campaigns

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Reduced time to qualified lead

Awards & Accolades