Commvault Needed Tools to Quantify Value for Buyers Earlier in the Sales Cycle
Information Technology | Tinton Falls, NJ | 2,700 Employees
Commvault, is a leading provider of enterprise storage, backup and information lifecycle management solutions.
• They needed a simple, yet credible way to provide prospects with the cost and business benefits of their new Hyperscale backup solutions.
• Their team was tasked with meeting the need for personalization in a very specific way and sought a set of tools to help them calculate and quantify value to a wide variety of buyer personas.
Commvault deployed Mediafly ValueStory to:
Create online, interactive value assessments
Provide more targeted reports to prospects
Enable website visitors to assess themselves
We see a high percentage of leads move into active sales opportunities because prospects are already in the consideration phase.
Lance Shaw, Director of Solutions Marketing
Commvault saw impressive results using Mediafly ValueStory including:
Improved sales opportunities
Improved demand generation from marketing campaigns
Reduced time to qualified lead
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