Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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A proven framework to value sell at every touchpoint
So, you’re ready to move to value selling. You can see the sense in selling based on the value your solution brings to each customer, rather than wasting your customer’s attention on features and benefits that don’t speak to their needs. Value selling looks like the best way to serve your customers, and grow your
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How to create more sales coaching impact with fewer calories burned
Cited as the most important role that frontline managers play by 74% of leading companies, sales coaching is a critical part of every sales organization. But, it can be very time-consuming for managers juggling many other responsibilities. To help, we’ve outlined how sales managers can create more sales coaching impact with fewer calories burned. What
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Evaluating value selling maturity
Where is your organization on the value selling maturity scale? 87% of high-growth companies now take a value-based approach to sales. Meanwhile, Rain Group reports improving the ability to communicate value is a top priority for 70% of sales organizations. Value selling is not just the recommended way to sell. It is the only way
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How talent intelligence can help you hit sales targets
Workplace dynamics have evolved immensely over the last decade. The workforce has also changed a lot during that period. Today’s revenue teams are no longer content with the workplace culture of yesterday. Extrinsic motivators that propelled productivity decades ago are no longer enough to motivate employees. And competitors are always lurking, ready to capitalize on
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Is it time for PowerPoint to step down and retire for good?
We originally asked if it was time for PowerPoint to step down and retire for good in a blog article in 2015. A lot has happened since then, so I thought I’d revisit that article to see if what we said has played out. Is it time for PowerPoint to retire? Launched in 1987 for
Continue Reading...8 Things Sales Must Know About Marketing
Sales and marketing alignment is the key to closing more deals and increasing revenue. Unfortunately, as Bill Carmody put it in a recent Inc. article, perfect alignment between the two departments is typically the exception. Sales and marketing tend to operate in silos. In order to drive sales and marketing alignment, I’ve summarized Carmody’s 8
Continue Reading...How to Build a Sales Team That Is Ready for the Digital Age
It is no secret that salespeople are seeing a dramatic shift in their role due to the advancement of technology. Some have even gone so far as to say that sales jobs will eventually become irrelevant. In fact, a recent study by Forrester concluded that by the year 2020, one million B2B sales jobs will
Continue Reading...Security Concerns Are Not a Good Excuse to Reject the Cloud
There is plenty of evidence stating that more companies are moving to the cloud. Likewise, there are many reports around why companies have yet to adopt it into their enterprise mobility strategy. For example, one report from Cloud Security Alliance (CSA) revealed that 60% of companies who have yet to move to the cloud are
Continue Reading...How “Avengers: Age of Ultron” Taught Me the Importance of Marketing Content
It’s no secret that the Avengers: Age of Ultron movie is set to be another box office success. It has already been declared the second-best movie debut on record, following Marvel’s Avengers, which ranks as number 1. So, it’s safe to say that Disney knows what they’re doing when it comes to movies. According to
Continue Reading...3 Reasons Why Kevin O’Leary Believes Your Company Should Tech Up
For those of you who don’t know, Kevin O’Leary is the most aggressive and ferocious shark in the Shark Tank—ABC’s Shark Tank, that is. If you have not seen the television show, Shark Tank is about aspiring entrepreneur contestants who make business presentations to a panel of “shark” investors. The contestants offer the sharks a
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