Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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How Sales Reps Get Value From CRM: Integration
This is part 4 of our series on various sales solutions and how those solutions impact the sales reps who use them. Part 1 defined all of the different tools that salespeople may encounter as a part of their technology resources. Part 2 looked at how salespeople can (and can’t) use content management systems
Continue Reading...CRM: Great Sales Management, Bad Sales Enablement
This is part 3 of our series on various sales solutions and what those solutions mean to the sales reps who use them. Part 1 defined all of the different solutions that salespeople may encounter as a part of their technology resources. Part 2 looked at how salespeople can (and can’t) use content management systems
Continue Reading...Going Beyond the M in CRM and CMS
Every large company has a Content Management System (CMS) and/or Customer Relationship Management system (CRM). Companies like Salesforce, SAP, Oracle and Microsoft have long been promoting the need for these formerly on-premise and now cloud-based systems. And businesses have bought into the need, rolling out these solutions aggressively. While members of a company’s management and
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