Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read moreMobile Technology: Where It’s Been & Where It’s Going
As of 2012, an estimated 1 billion smartphones have been activated, which is equal to approximately 15% of the entire world’s population. But where did all of this come from? How did we go from brick phone to smartphone? This blog post will cover a brief timeline of how mobile devices have become a key part of
Continue Reading...B2B Mobile Applications: The New Frontier In Enterprise Software
We are on the cusp of another software revolution and it’s all about mobile applications, more specifically B2B mobile applications. In today’s tech world, the lingo can be confusing. It’s especially confusing to someone who doesn’t consider him or herself “tech savvy”. It is impossible to stay ahead of the curve or even catch up
Continue Reading...Why “Mobilizing SharePoint?” Isn’t Enough
Microsoft SharePoint is an incredibly successful content management system and an industry-leading product. It is highly flexible, allows for distributed content management, and offers great document editing capabilities. The mobile workforce is growing very rapidly and the need for a mobile delivery vehicle is in high demand. The need is there and the answer seems
Continue Reading...Mobile First Approach: Avoid Over Complication and Diminishing Value
When evaluating mobile applications it’s easy to get caught up in the “flashy” and “new”, shifting focus away from driving utilization of the app – the most critical success factor. Even through widely used cloud-based applications like Salesforce.com and Workday are going mobile and increasingly adding feature rich products to solution suites, many users are seeing a
Continue Reading...Is “Innovation Included” In Your Enterprise Mobile App?
When you’re constantly struggling to just keep up, it’s nearly impossible to find the time to focus on innovation or even adequately adjust to the outlier innovative changes that impact your organization. The release of iOS7 was a hard lesson for many companies using enterprise mobile apps. One off and custom designed mobile apps aimed
Continue Reading...Mobilization of Content Will Make or Break Your Sales Efforts
With the use of mobile devices dominating as the preferred content delivery mechanism –the struggle with information overload is superseded by the struggle to access what you want, when you want. When you’re consuming content for personal interests it’s one thing but in the B2B world, specifically in sales, the consequence of using outdated content is severe. It
Continue Reading...Better Late Than Never: New Industries Finally Warming Up To Mobility
The days of mobility being thought of as simply making calls on a cellphone are over. Mobility has come to mean anywhere, anytime access to information and tools that are helping us all to live more productive lives. This has been solidified for consumers with the litany of B2C apps that are now available and
Continue Reading...Get Personal: Use Mobility to Enable Unique and Personalized Customer Interactions
I started feeling nostalgic the other day and decided to take a stroll down memory lane. It led me back to my high school yearbooks. Besides being thankful that the trucker hat phase is over, looking back through the messages that my classmates had written on the front and back pages made me wish that
Continue Reading...Enterprise Mobile Enablement: How to Kick-Off This Transformation Shift
Enterprise mobility. Mobile enablement. Enterprise-level mobile apps. These buzzwords are indicative of what Forrester calls the mobile mind shift, and for good reason. That being said, when trying to conceptualize what this shift means in your company’s ecosystem, how to integrate these concepts into your strategy and how to leverage them appropriately – it can be overwhelming. It’s very
Continue Reading...Enterprise Mobile Content from SharePoint Can Be Sexy, Elegant and Engaging
Microsoft SharePoint is a fantastic tool that does numerous things well. It allows companies to manage complex workflows, create Intranet and web portals, and manage sales and marketing materials across large companies. Unfortunately, without the right mobile app, you risk losing the impact and sizzle of your mobile presentations and mobile content. Out-of-the-box, SharePoint has two
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