Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Top Considerations for Selecting a Sales Enablement Platform for the Post-Pandemic Age
The world is a much different place than it was even two months ago, and I suspect many of the changes we’re seeing now will stick around long after the pandemic has ended. As some countries and states begin the process of “reopening the economy”, many companies are beginning to rethink their business models to
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Can you Financially Justify Your Solution to today’s Frugal Buyer?
It should come as no surprise with the current economic conditions and uncertainty, that finance leaders are looking for ways to reduce costs, consolidate vendors and do more with less. According to a CFO Pulse survey from PwC: 67% of surveyed executives indicate that they are deferring or canceling planned investments, Discretionary spending is under
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How to Differentiate? Research says to Leverage a Business Value Approach
To help sales and marketing understand what it takes to be more competitive, Forrester recently asked an important open-ended question of buyers – What most differentiates a solution provider from their competition? The top three responses reveal how important diagnosis, prescriptions and business-value are to creating differentiation from your competitors: 28% – The ability to
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Sales Performance: A Mindset for Success w/ Jason Lovelace (SPINS)
In this episode, I interview Jason (Jay) Lovelace, Chief Commercial Office for SPINS, a wellness data technology provider to retailers and brands. Listen as he shares valuable mantras and methods stemming from his performance mindset as a successful Chief Commercial Office / Revenue Officer and as Jay shares his mantras and methods. “I wouldn’t pick
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CRM: The Good, The Bad, The Ugly – w/ Mike Jortberg (Slalom Consulting)
In this podcast we interview Mike Jortberg, Global Sales Director for Customer Experience and Salesforce for Slalom Consulting and veteran business development leader and consultant for Salesforce, Acxiom, Siebel (now Oracle), Hewitt Associates (now Aon Consulting). We discuss Everything from CRM to journey mapping. The biggest changes, what’s remained the same, and what still needs to be improved.
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TCO: Wanted. Dead or Alive w/ Bill Kirwin (ex – Gartner)
I recently interviewed my friend Bill Kirwin, the originator of the IT TCO model for Gartner. In this interview we discussed the origins of the original TCO model, what makes it so powerful and relevant still today, and how to create and deliver TCO models and tools that will resonate with skeptical buyers. Bill spoke
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How to Sell Key Stakeholders on Sales Enablement Technology for Remote Selling
The year 2020 has really turned our lives upside down. Much of the world is now working from home full time – some while attempting to homeschool children and/or care for infants or elderly relatives. For me personally, with two toddlers in tow, achieving any semblance of normalcy has been challenging to say the least.
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EVOLVERS Spotlight: Highfive TCO Comparison Tool
Post-crisis, meetings have been changed forever. To make remote meetings as productive and collaborative as in-person requires the right video conferencing technology. But which one to choose? This interactive on-line calculator from Highfive (powered by Mediafly) helps you compare different competitive conferencing options and select the most cost effective, valuable solution for your virtual and
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Scaling your Value Selling Program? Why Spreadsheets Don’t Work for Value Assessment Tools
Value Assessment Tools are essential, to help you empower your sellers, customer success team and partners to create financial justification business cases – for new business AND renewals. A solid, credible justification is now a requirement for today’s frugal, risk averse buyer, to get your proposal out of budget lock-down jail to YES. And you
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Outside Sales Talk Podcast: Don’t Panic! – Here’s How you Can Still Close Deals While Remote
Meeting quota goals under remote selling constraints and spending lockdowns isn’t easy. However, if you don’t panic, implement value selling and keep a winning mindset during this time you can punch through to better times. In this episode of the #OutsideSalesTalk #podcast, host Steve Benson interviews guest Tom Pisello for this advice and more important
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