CRM: The Good, The Bad, The Ugly – w/ Mike Jortberg (Slalom Consulting)

By Tom Pisello | April 28, 2020

In this podcast we interview Mike Jortberg, Global Sales Director for Customer Experience and Salesforce for Slalom Consulting and veteran business development leader and consultant for Salesforce, Acxiom, Siebel (now Oracle), Hewitt Associates (now Aon Consulting).

We discuss Everything from CRM to journey mapping. The biggest changes, what’s remained the same, and what still needs to be improved. Mike also reveals one his best techniques for improving sales performance – leveraging the Buyer’s Journey Map and how to leverage it in your own sales enablement plans.

On being authentic:

“If you have a sales rep coming into your building, and you choose to look at LinkedIn, and they have a background of changing jobs every six months, you might think differently of that sales rep than the person who’s been at the same company for five years.”

“Think about those journey maps, and think about, you know, if you have inventory in the major touchpoints between your customers and your organization in sales service and marketing, and make sure they make SENSE!”

Enjoy the journey, peeps!

Keep Evolving, EVOLVERS!

Until next time…

#B2b #sales #salesperformance #salesoptimization #salesleadership #salesenablement #CRM #BuyersJourney #customerexperience #salestools #sellingtools #valueselling #salesconsulting

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