Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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7 Ways Remote Sellers Can Close More Deals Through Video Conference
So much of sales is made up of creating genuine, human connections, and remote selling can make that a challenge. Phone calls don’t have quite the same visual feedback – you can’t see if a lead’s attention is drifting or if their body language is telling you they’re engaged. Luckily, video conferencing resolves these problems,
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On-Demand: No More Static Content: Engage Your Customer with Stunning Sales Presentations
How do you elevate your sales content to evolve from linear and static to dynamic and interactive? How do you reimagine a 400 page presentation deck to make it more engaging, usable and impactful? In this on-demand interview with Greg Bell, Head of Product Marketing from 6Sense and Lisa Feiler, Sales Enablement Operations leader for
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Better Value Selling in Four Easy Steps w/ Mike Wilkinson (The Value Selling Expert / Axia Value Solutions)
In my interview with Mike Wilkinson (consultant, author and well known as “The Value Selling Expert”), we discussed the important need for value selling, and four easy steps you can use to optimize how your sellers engage with value: Qualify the Value, Value Discovery, Value Demonstration and Delivery of Value. He had many wonderful insights
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Selling Human Capital Management Solutions – The Need to Articulate Value – with Tanya Carpenter
I had the pleasure of interviewing the wonderful Tanya Carpenter of LeapGen not too long ago on EVOLVERS. She had a lot to share regarding several aspects of sales and here are a few take -aways I found particularly wise in their simplicity… “I think sales people need to fully understand how their product or
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Forbes Business Development Council Expert Panel: 13 Vital Skills Every Salesperson Should Build To Close More Deals
Today’s customers are more mindful of how they spend their money, especially in the current economy. With potentially limited resources, consumers put careful thought into the brands they invest in and the products they purchase. Because of this mindset, salespeople must understand how to truly capture and retain consumers’ interest and convince them that their
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Ditch the Pitch with New Jumpstart Presentations Program
One in three buyers admit to falling asleep and one in five buyers would rather go to the Dentist than sit through another boring sales presentation. Large, liner presentation decks won’t work to capture and hold buyer’s attention and inspire buyers to take action, especially now in on-line virtual or hybrid meetings. The key to
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Mediafly Honors the Best in Sales Enablement Strategy with 2020 Mediafly Customer Awards
When it comes to customers, Mediafly hit the jackpot. The businesses and individuals we have the pleasure of partnering with are strategic forward-thinkers and innovators. Never comfortable with the status quo, their sales enablement journeys are never complete. They’re constantly evolving. And they’re constantly challenging us to think outside the box and build and deploy
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On-Demand: How to Communicate and Quantify Your Unique ValueStory
How do you best differentiate your solution in a very competitive new market? In this interview with Latane Conant, CMO for 6Sense and Nathan Jackson, CEO of Presentify (now a Mediafly company), we dive into the complete journey of how 6sense was able to reimagine their customer engagement experiences with an interactive, value storytelling approach,
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EVOLVERS Spotlight: Lenovo Server TCO Tool
When it comes time to upgrade and consolidate servers and workloads, it is often difficult for customers to understand that current servers might actually be costing more in total costs than modern replacement upgrades. Lenovo wanted a way for customers to assess how consolidating current workloads with new Lenovo servers could help reduce costs, and
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The Death of Sales Enablement? (w/ Scott Santucci: Top SE consultant, Inside Sales Enablement podcaster and former Forrester)
We were lucky enough to interview Scott Santucci a short while ago, and he is ever the protagonist! (In a good way, of course!) Scott sees things in a way that forces success, change, and forward movement. He had a lot of insight into the future of Sale Enablement as a whole. “Sales enablement’s business
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