Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
Read moreFeatured
Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
Read more
International women’s day 2022: Our female ‘flyers’ offer their honest perspectives
For the last four years, I’ve looked forward to writing our annual International Women’s Day blog. I treat this as a time to check in with my female colleagues on things below the surface. Sure, we have our #mfly-women channel on Slack and many of us see each other on countless Zoom meetings each week,
Continue Reading...
Thank you, EVOLVERS community: Host Tom Pisello, the ROI guy, retires
Throughout my long 30 year entrepreneurial career I’ve had the opportunity to work with some amazing people to create two companies from scratch, help start another half a dozen, write three business books, and help create the Value Enablement / Management market. High on my list of accomplishments is the work we have done with
Continue Reading...
The state of interactive content in 2022
New data from Mediafly confirms B2B buyers’ preference for interactive content and presentations in an increasingly digital selling environment. On average, B2B marketers designate 20-30% of their marketing budgets to content marketing. Why so much? Because content is one of the most powerful tools in a revenue team’s toolkit. A successful content strategy will produce
Continue Reading...
How to improve sales forecast accuracy, enhance buyer engagement & accelerate revenue in 2022
When we talk to sales leaders, we often hear the same litany of challenges: “I need to improve sales forecast accuracy.” “My sellers are struggling to engage buyers and close deals.” “My team is not hitting revenue targets.” Today’s increasingly digital and self-service buyers compound these challenges. The buyer journey is no longer linear and
Continue Reading...
Defining the Building Blocks of Sales Enablement: w/Mike Kunkle (VP Sales Effectiveness Services-SPARXiQ)
We were so lucky to have the wonderful Mike Kunkle, one of the top sales enablement thought leaders, author of the new book “The Building Blocks of Sales Enablement” and currently Vice President, Sales Effectiveness Services for sales growth consultancy SPARXiQ as a guest a short time ago. When you want to evolve and elevate
Continue Reading...
How customer psychology can help you boost B2B sales + tools to help
The key to successful selling is knowing your audience. If you take the time to know your audience, you can use what you know about them to craft strategies and get them to take your desired action. That’s why customer psychology is so important. Customer psychology seeks to comprehend how customers think and feel when
Continue Reading...The Value Selling Framework: Better Discovery and Articulation of Differentiating Business Value: w/ Chad Sanderson (Value Selling Associates)
How do you get sellers to do better value discovery, storytelling and quantification? How do you assure rollout, adoption and scale of your new value program despite being remote? These are just a couple of the key value selling questions Tom tackled with Chad Sanderson, Managing Partner for leading sales training firm Value Selling Associates. In
Continue Reading...
How to prepare your sellers to hit sales targets in 2022
As a sales leader, helping your sellers hit sales targets in 2022 is top of mind right now. B2B buying and selling experienced a tsunami of change over the last two years creating upheaval for revenue teams (Marketing, Sales, Post-sales). While this environment puts pressure on every person with revenue responsibilities, it presents unique challenges
Continue Reading...
Traditional sales enablement is dead. Revenue enablement is the future.
Sales enablement exists because selling is hard. It always has been. But in the current selling environment, even with advanced sales enablement platforms, closing a deal can feel impossible. Can it be that traditional sales enablement solutions that focus primarily on learning and content management are missing something? The answer is yes, and the solution
Continue Reading...
Become a Trusted Sales Sherpa for Virtual Selling Success: w/David “D Fish” Fisher (Author, Speaker)
In this our second interview with author, podcaster, keynote speaker and selling consultant David Fisher, better known as D-Fish, we discuss many topics, including how all is going with the transition to virtual in the Sales World. He had much insight on this and much more… David has written 9 books including the best-sellers “Hyper-Connected Selling”
Continue Reading...