Maximizing Revenue Enablement with Generative AI: A CTO’s Guide to GPT and LLMs
As Mediafly’s CTO, with over 20 years of experience in engineering, consulting, product management, and executive roles, I’ve witnessed...
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Rev up your revenue engine: key stats and trends in B2B revenue enablement
As buyer budgets shrink and competition for wallet share intensifies, enabling the entire GTM team is paramount to success....
Read moreLights, Camera, Action: Mediafly Sets The Stage For Category Leadership
Even if they don’t admit it publicly, consultants have their favorite clients – and Forrester analysts are no different....
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Conversation intelligence: 10 unexpected use cases
What is Conversation Intelligence? Conversation intelligence (CI) software records, transcribes and analyzes sales calls to deliver actionable insights on your market, messaging, and coaching. Listening to conversations between buyers and sellers offers plenty of use cases and insights. Conversation Intelligence is a powerful tool for sales coaching, training and ramping, understanding the market, and learning
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7 essential tools we’re using to navigate the transition to remote work and virtual selling
Two years ago, we published a blog post detailing seven essential tools we’re using to navigate the transition to remote work and virtual selling. Today, we’re still virtual selling, but our tools need an update. Before the coronavirus outbreak, only 20% of Americans worked from home. As of February 2022, roughly six-in-ten U.S. workers with
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What the NFL draft can teach us about forecasting sales pipeline
Last week, football fans excitedly tuned in to the 2022 NFL draft, or what The New York Times cynically dubbed “an annual demonstration of human overconfidence.” The New York Times article titled The Power of Humility makes a good point. While the Jaguars selected Travon Walker as the first overall pick in the 2022 NFL
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How to get greater ROI from sales coaching
A note from Mediafly: We will dive into how to optimize your sales coaching in a minute, but first (in case you missed it), we are excited to announce we have acquired ExecVision, a robust conversation intelligence solution that we will integrate into our Revenue360 platform. In addition to the powerful technology, the ExecVision team
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Highlights from The Forrester Wave™: Revenue Operations And Intelligence, Q1 2022
Great news! Forrester has released the first Forrester Wave™: Revenue Operations and Intelligence, and we’re thrilled to see InsightSquared included. Get your copy of the full report here. Just a few months ago, Mediafly acquired InsightSquared. Our customers see the value in revenue intelligence, know the power of data-driven enablement, and want visibility into their
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Sales training vs. sales readiness: Making the case for just-in-time learning
Why do some sellers have more success than others? Is it luck? Drive? Territory? A seller’s success comes down to their ability to adapt in the moment to provide value to the buyer. To do this, sellers must have the proper knowledge, skills, and awareness to conduct the right conversations at the right time. So
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4 barriers to a frictionless customer journey (and how to solve them)
Today’s customer journey is a mess. As buyers increasingly adopt digital, self-service channels, 43% say they’d prefer not to talk to a sales rep at all. While we can attribute some of this to evolving buyer preferences and behaviors, the reality is that most sellers don’t understand their buyers, creating an uninspired, uninformed customer experience.
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Introducing Revenue360: A better B2B selling and buying experience
Forget everything you know about the B2B selling and buying experience. Today, everything changes. It’s a big day for the Mediafly community and revenue teams everywhere. For over a decade, we’ve operated under the mindset that customers expect and deserve more. And that sellers who deliver a standout experience while respecting buyer preferences will be
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How to close your sales presentation with a killer call-to-action
Let’s talk about the infamous call-to-action. Because it’s frustrating when something good ends badly. Titanic, anyone? There was definitely room for two on that board, James Cameron! In all seriousness, though, seeing a sales presentation end badly when it’s otherwise been stimulating and engaging is like watching a brilliant film go sour at the end.
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The great resignation: 5 strategies for managers to overcome disengagement and attrition
According to the U.S. Bureau of Labor Statistics, 4 million people quit their jobs in July 2021. Resignations are on the rise, leading to a record 10.9 million open jobs at the end of July and a continued wave of resignations through the end of the year. This is largely due to remote work burnout
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