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Highlights from The Forrester Wave™: Revenue Operations And Intelligence, Q1 2022

By Lindsey Tishgart | April 19, 2022

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Great news! Forrester has released the first Forrester Wave™: Revenue Operations and Intelligence, and we’re thrilled to see InsightSquared included. Get your copy of the full report here.

Just a few months ago, Mediafly acquired InsightSquared. Our customers see the value in revenue intelligence, know the power of data-driven enablement, and want visibility into their complete customer journey. As such, we moved quickly, integrating not only the InsightSquared team but also the technology. 

MFIS2

This acquisition made it possible to combine revenue intelligence and revenue enablement as no other provider in the space has. We’ve gone beyond intelligence, generating insights to provide a closed-loop and then applying those insights through onboarding, coaching, training, experiential selling, and more. 

Today, we celebrate this vision coming to life. We know InsightSquared is powerful. And we believe our placement in The Forrester Wave: Revenue Operations & Intelligence validates that the market also knows that.

Revenue360™ Ranks Among the Top 2 Solutions in “Current Offering”

For The Forrester Wave™: Revenue Operations and Intelligence, Forrester evaluated 14 vendors and ranked InsightSquared Revenue360 among the top 2 in the current offering category (based on product availability as of December 17, 2021). 

We’re proud to receive the highest possible scores in the criteria of: 

You can get your full copy of the report here to learn more.

How to Evaluate Revenue Operations and Intelligence Vendors

Are Revenue Operations and Intelligence on your 2022 roadmap? Looking for a partner that has been there, done that? Here are four reasons to consider the Revenue360 platform from Mediafly. 

Our Strategy & Vision

As noted in The Forrester Wave: Revenue Operations and Intelligence, this evaluation was based on information provided as of December 17, 2021, two days after our acquisition was announced. 

As much as it pained us, we were unable to share our combined strategy — including the complete Revenue360 product portfolio — with the analysts conducting the report. 

Rev360-Products-Graphic

Since the evaluation, we’ve launched our complete Revenue360 suite, with deals already closed. This suite includes: 

The Revenue360 platform is backed by an insights engine, enterprise-grade security, and a scalable data lake architecture. To learn more about Revenue360, contact us.

Lindsey is a senior marketing leader with a passion for creating highly engaging brand experiences through storytelling, digital marketing, design, product and events. She joined Mediafly through the acquisition of InsightSquared where she served as CMO. Her 20+ year career spans multiple industries and disciplines from startups to Fortune 500, SaaS to live music and entertainment.

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